"An advertisement is a message served on publishing sites and it can be in many ..."
"Serving code (ad tag, invocation code) is a small piece of HTML code that you ..."
"In our system, there are different ad entities: Publishers, Advertisers, Zones, Campaigns, Ads and Groups. ..."
"By applying advanced targeting criteria to individual ads, you can target, restrict and control its ..."
"Publishers and advertisers can set ad rates for any individual ad. Cost per raw/unique 1000 ..."
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