Have questions? Contact Us
For sale inquiries, please call
Toll Free 866.4AD.SPEED
International +1.408.454.6363
Testimonials
I have been a long time customer of yours and appreciate your fantastic service.
Sam
Thank you for following up. You have superb customer service.
Jesse Mack
Ironsolutions
Help Center 
Reporting Overview
Raw or Unique Impression
One visitor can view many ads. A raw impression is counted each time the ad is displayed to a visitor. A unique impression is counted only when a visitor views an ad within a 24 hour-period. After 24 hours, viewing this ad from this visitor is counted again as a new unique impression. The reports for unique impressions/IPs show the activities of your visitors. Counting unique impressions depends on the information from the cookies stored on visitors' browser. Without cookies, a raw impression is always counted as an unique impression.Example
- Visitor A viewed: Ad1, Ad2, Ad3, Ad2
- Visitor B viewed: Ad1, Ad4
- Ad1 has 2 unique and 2 raw impressions
- Ad2 has 1 unique and 2 raw impressions
- Ad3 and Ad4 each has 1 unique and 1 raw impression
Relationship
Unique impression is always smaller than the raw number as one visitor usually sees more than one ad.Similar terms
imp, exposure, view. Raw impression will be the default term and simply referred to as impression.Other Articles in Overview
Reports on impressions, clicks, geographical, and technical data
- Ad Interaction Tracking
- Click-Thru Rate (CTR)
- How accurate is the impression reporting?
- How can I exclude deleted entities from stats reports?
- How can I subscribe to RSS stats feeds?
- How do I change the reporting period?
- How do I send the email statistic reports to my advertisers or myself?
- How is ad metrics in multiple zones calculated?
- Overall Report
- Raw or Unique Click
- What are different chart types?
Cannot find an answer for your question? Ask our Customer Care team
Related Articles
- Raw or Unique Click
"Each time a visitor clicks on an ad on your web site, our system will count it as a raw..."
- How accurate is the impression reporting?
"The accuracy of reports are affected by ad blockers, different definition of unique visitors and our statistical method in collecting..."
- What is an impression beacon?
"An impression beacon is an invisible image used to count each complete impression. This method of counting impression is much..."
- How do I record page views and unique visitors?
"You can create an ad and put its serving code on all pages of your website. The unique impression is..."