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Help Center > Manage Your Account > Banner, Richmedia, and Text Ads

Polite ad or two-phase ad

A polite ad is loaded in two phases:
  1. The initial load that is smaller in size so there is no delay in loading other contents on the page. This could be the first few frames of the ad, or a teaser.
  2. The main load that contains the full ad. The full ad has a larger file size. It is loaded only after the whole web page has finished loading into the visitor's browser. This behavior creates positive user experience.
To setup a polite ad in our system, please create a new HTML/RichMedia ad and paste the following code: If you need our assistance, please contact our technical support.

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