Help Center Manage Your Account Ad Targeting using Restrictions

Target Keywords

By setting up keyword targeting for an ad, you can choose to show or hide this particular ad when the serving code contains keywords parameter.

Setup

• Create ad(s) and then tag them with relevant keywords. To tag keywords to an ad: click on an ad name, click on the "Restrictions" tab, then add a new restriction type called "Target Keywords"
• After the ads are tagged with keywords, link them to a zone and generate the serving code for that zone. Targeting keywords must be appended (manual or automatic) to the serving code via the keywords parameter
• Manual: enter target keywords into the Custom Parameters field in the serving code wizard
• Auto: use JavaScript or your own server-side programming, to systematically append keywords to the ad request. This approach requires technical integration with your database/system. For example: if a web page is about food and burger, your content management system can append the keyword parameter like this "&keywords=food+burger"

<script type="text/javascript" src="http://g.adspeed.net/ad.php?do=js&zid=1234&keywords=food+burger"></script>

Target Keywords

Show the ad that is the most relevant to these keywords. For matching all keywords, please use a plus sign between two words. For matching one of the keywords, use a comma between two words. Partial matching applies: travel matches both travel and traveling, traveling also matches travel.

Examples - Matching all target words

Ad "VisitCalifornia" has target keywords travel+california. If the serving code has both of these keywords, this ad will be selected for displaying. If the serving code has only one or none of the target keywords, this ad will not show. If the keywords from the serving code are:

• travel: will not show
• california: will not show
• travel+california: will show
• travelling+california: will show
• travel+california+december: will show

Examples - Matching one or more of the target words

Ad "VisitCalifornia" has target keywords travel,california. If the serving code has any of these keywords, this ad will be selected for displaying. If the serving code has none of the target keywords, this ad will not show. If the keywords from the serving code are:

• travel: will show
• traveling: will show
• california: will show
• travel+california+december: will show
• florida: will not show

Negative Keywords

Do not show the ad if the serving code has these keywords. The usage syntax is similar to the above section. For example, ad "ChildrenVacation" has negative keywords "gambling+violence". If the serving code contains both of these negative keywords, this ad will not show. On the other hand, if the ad "ChildrenVacation" has negative keywords "gambling,violence". If the serving code contains any of these negative keywords, this ad will not show.

Proactive Targeting vs. Passive Restriction

Proactive targeting first searches for ads that match the input keywords before selecting other ads. If there is a matching ad, that ad will be displayed. If there is no matching ad, the ad server will choose an ad based on other targeting criteria. Passive restriction enforces any selected ad to show or hide against the input keywords. Active targeting is useful if you want this ad to have a higher priority than other non-matching ads. Passive targeting is useful if you want to enforce negative keywords.

Other Articles in Ad Targeting using Restrictions

• Companion & Competitive Positioning
• Demographic Targeting
• Frequency Capping
• Maximum/Target Quotas
• Restriction Status Notification
• Restrictions for an ad, zone, campaign or group
• Schedule Settings for Restriction
• Share of Voice - Share of Impression
• Showtime/Date Restrictions
• Start/End Date
• Target ads by placement URL or referring URL
• Target ads by visitor city or metro area
• Target ads by visitor country
• Target ads by visitor language
• Time Capping
• Wizard for setting up restrictions

Search Help Center

Cannot find an answer for your question? Ask our Customer Care team

Related Articles

• Demographic Targeting

  "If your website collects information about users, you can serve targeted ads to these registered users. This article describes the ..."

  41% relevant in Manage Your Account Ad Targeting using Restrictions
• Target ads by placement URL or referring URL

  "You can show an ad to visitors viewing a certain web page (placement URL) or coming from a certain web ..."

  27% relevant in Manage Your Account Ad Targeting using Restrictions
• Group

  "Documentation for API methods to manage one or multiple groups. API Version1.2.7 (build 20110606). Documentation was last modified on Sun, ..."

  22% relevant in Manage Your Account AdSpeed API
• Advertiser

  "Documentation for API methods to manage one or multiple advertisers. API Version1.2.7 (build 20110606). Documentation was last modified on Sun, ..."

  22% relevant in Manage Your Account AdSpeed API