Help Center Manage Your Account Banner, Richmedia, and Text Ads

Ad Weight or Ad Priority

Ad weight (also called "ad priority") is an indicator of how often a particular ad should appear relatively to other ads in the same pool of ads. The value ranges from 0 to 10 for low-priority ads and 11 and above for high-priority ads. The higher the weight, the more likely this ad is displayed to visitors. A weight of zero means that the ad is on hold (paused), would not get served and no impression is recorded. Since weighting is relative to other ads, if you put all ads at weight 10, it does not mean there will be more impressions in total. If you would like to setup default ads that should only display after premium inventory is restricted or depleted, a secondary zone of default ads should be setup.

Example

Three ads in Zone Y: ad A, B, and C have weight of 4, 4 and 12 respectively. That means these ads A, B, and C will have 20%, 20% and 60% respectively of the total impressions in zone Y. However, you have to consider the time frame when comparing impressions between two ads. An recently added banner (even with weight of 10) will get less impressions than another banner that you added a month ago. However, a banner with a larger weight will have more impressions over time.

Auto Priority

The ad engine periodically (every 30-60 minutes) evaluates the daily/monthly target setting for your ad. It adjusts (increases or decreases) the weight/priority automatically to reach your target impression level. A monthly target is evenly divided into a daily target. When combining this setting with an ad optimizer, it allows you to display the better performing ads more often. High/Auto priority starts from 11 and up.

Other Articles in Banner, Richmedia, and Text Ads

• Ad Dimension
• Ad Specifications
• Ad Types
• Alternative Image/Media URL
• Click Tracking URL
• Destination URL or Click URL
• Expandable or rollover Flash ad
• Floating or layer ad
• How do I change the window title of my pop-up/pop-under ads?
• How do I mix image and text in an ad?
• How do I track click for Flash/SWF ads?
• How do I track clicks for HTML/RichMedia ads?
• HTML "alt" attribute for ad images
• Image URL
• Peeling ad
• Polite ad or two-phase ad
• QuickTime and Windows Media ads

Cannot find an answer for your question? Ask our Customer Care team

Related Articles

• Maximum/Target Quotas

  "You can set an upper limit for impressions/clicks for an ad. When it reaches any of these numbers (total, daily,..."

  28% relevant in Manage Your Account Ad Targeting using Restrictions
• Ad Optimization

  "Some ads perform better than other ads. It means that some ads generate more revenue, more clicks, more conversions, a..."

  23% relevant in Features Ad Serving
• Over-delivery above the maximum impression limit

  "To deliver each ad in less than 0.02 seconds, which is extremely fast, our ad serving engine compares the limit..."

  20% relevant in Manage Your Account Ad Targeting using Restrictions
• Flexible HTML "Target" Attribute

  "The HTML target attribute determines whether to open a link in a blank new window, the current window, or a..."

  19% relevant in Features Ad Serving