http://www.adspeed.com/Knowledges/16/Overview.htmlReports on impressions, clicks, geographical, and technical datahttp://www.adspeed.com/Knowledges/16/Overview.htmlhttp://www.adspeed.com/img/as/adspeed-chosen.gifhttp://www.adspeed.com/Knowledges/81/Overview/How_accurate_ad_tracking_reporting.htmlhttp://www.adspeed.com/Knowledges/81/Overview/How_accurate_ad_tracking_reporting.htmlEach impression, click and conversion is tracked via a unique link. Data is recorded immediately into our data warehouse and stored for further analysis and processing. Any discrepancies between our ad reports and reports by other ad servers, or web analytics applications, are likely affected by one or more of these factors: Ad Blockers When your visitors use an ad blocking software on their computers, they see the web pages but no ad. Since they do not see ads, no impression is recorded in our system. ...http://www.adspeed.com/Knowledges/798/Overview/howto_exclude_deleted_entities_stats_reports.htmlhttp://www.adspeed.com/Knowledges/798/Overview/howto_exclude_deleted_entities_stats_reports.htmlWhen viewing stats reports, you can move quickly from one ad to another ad, one zone to another zone by selecting a new entity from the drop-down list. If you have many entities, the list can be long and selecting the right item can be tedious. We have added this feature so that you can choose to view All, or only entities with a certain status: Active, Pending or Deleted. In additional to the reporting section, this feature is also available in drop-down lists of other appropriate sections. ...http://www.adspeed.com/Knowledges/789/Overview/howto_subscribe_RSS_stats_feeds.htmlhttp://www.adspeed.com/Knowledges/789/Overview/howto_subscribe_RSS_stats_feeds.htmlRSS, Really Simple Syndication, is a simple web technology that updates you on your ad performance frequently, all without the need to sign into your account and check the reports. Similar to a feed for news headlines, your stats feed will get constantly updated with new information once you subscribe to it. When viewing a Basics, CTR, or Conversions stats report for any Ad, Zone, Group, Campaign, Advertiser, or Publisher, there is an option to subscribe to the live bookmark via a RSS feed. Wherever you see this RSS feed icon , you can subscribe to it. ...http://www.adspeed.com/Knowledges/186/Overview/howto_change_reporting_period.htmlhttp://www.adspeed.com/Knowledges/186/Overview/howto_change_reporting_period.htmlThese are the steps to generate reports for ads, zones, groups, and advertisers. Basics, CTR, Conversion, and Revenue Reports Follow the main menu Reports and click on the type of report you want to view By default, reports for the whole account will be presented Choose the ad, zone, group, or advertiser from the drop-down Select one of the interval tabs: Hourly — a report for each hour. Default is the last 24 hours. Daily — a report for each day. ...http://www.adspeed.com/Knowledges/226/Overview/howto_compare_between_total_breakdown_reports.htmlhttp://www.adspeed.com/Knowledges/226/Overview/howto_compare_between_total_breakdown_reports.htmlThe numbers in a breakdown report can be different from the numbers under the Total tab for several reasons: Breakdown reports do not include latest/real-time stats for today Breakdown reports do not include timezone adjustments for daily breakdown if your timezone is different from the main system's timezone Ad breakdown report for a zone does not include directly-selected ad stats (see Scenario #1) Zone/campaign breakdown report for a publisher/advertiser can be different from the Total tab if the same ad is linked to multiple zones/campaigns (see Scenario #2) Scenario 1: Directly-Selected Ad Stats If an ad links to multiple zones, impressions, clicks and other performance metrics for this ad in each zone are recorded separately. For example: Ad A is being served in zone X and zone Y Ad A has 400 views in X, 300 views in Y and 200 by itself (direct, static, non-rotation ad serving) for a total of 900 impressions When you view a report for zone X, the breakdown stats would include 400 impressions for ad A Similarly, the breakdown report for zone Y would only include 300 views for A The 200 impressions ad A served directly would not be included in any zone stats. It would be only included when you view stats for ad A directly, which would show 900 impressions in total. Scenario 2: Same ad links to multiple zones/campaigns If the same ad links to multiple zones/campaigns, its stats would be included in stats for each zone/campaign individually. ...http://www.adspeed.com/Knowledges/72/Overview/howto_send_email_statistic_reports_advertisers.htmlhttp://www.adspeed.com/Knowledges/72/Overview/howto_send_email_statistic_reports_advertisers.htmlFor your convenience, you can schedule an email report to you, your advertiser, client or supervisor. For email reporting, advertisers and publishers have the same interface. Set up the Email Reports Sign into your account, follow the menu Reports / Email Reports Click on the Add tab, then choose a type of report to view At the end of the stats report, you'll be able to schedule an email report You can click on Advanced settings to set a specific starting time, send a copy to other people, or attach a PDF/CSV report Edit or preview an Email Report Sign into your account, follow the menu Reports / Email Reports Click on the report you want to preview this email report Click on the Properties tab to edit this email report Content of the Email Report You can preview the email reports by clicking on a report name, then the Email View tab. Stats reports will include the breakdown of different levels. ...http://www.adspeed.com/Knowledges/221/Overview/Overall_Report.htmlhttp://www.adspeed.com/Knowledges/221/Overview/Overall_Report.htmlThis is the overview of ad performance in your account. For each time period (this hour, today, this month, this year, and total), this report shows raw and unique metrics (impressions, clicks, CTR, and revenue). To view a breakdown of a period, you can click on that period. For example: click on 2005 for all the months in 2005. ...http://www.adspeed.com/Knowledges/194/Overview/different_chart_types.htmlhttp://www.adspeed.com/Knowledges/194/Overview/different_chart_types.htmlThere are different chart types available (Area, Line, Column 2D, and Column 3D) when you view a report. To change the chart type instantly, you can choose a new type from the drop-down box on the top-left corner. Line Chart Area Chart Column 2D Chart Column 3D Chart You can also modify this setting in your account profile by following the menu My Account/Profile and click on the Settings tab.