http://www.adspeed.com/Knowledges/16/Overview.htmlReports on impressions, clicks, geographical, and technical data. This list currently shows the first 10 items. Click on a link to see more.http://www.adspeed.com/Knowledges/16/Overview.htmlhttp://www.adspeed.com/img/as/adspeed-chosen.gifhttp://www.adspeed.com/Knowledges/987/Overview/Ad_Interaction_Tracking.htmlhttp://www.adspeed.com/Knowledges/987/Overview/Ad_Interaction_Tracking.htmlIf you want to track user actions after an ad have been displayed, you can use our ad interaction tracking URL to record these events. Example A video ad requires the viewer to click on the Play button to begin streaming. You can record this user action to find out how many visitors actually play the video content. In additional to a standard ad impression, an event is recorded when the video is played.http://www.adspeed.com/Knowledges/9/Overview/Click_Thru_Rate_CTR.htmlhttp://www.adspeed.com/Knowledges/9/Overview/Click_Thru_Rate_CTR.htmlCTR measures the effectiveness of an advertisement and it has this formula: CTR = (Clicks/Impression) x 100 Other similar terms include: response rate, click-through ratio. Example A 1.0% CTR means that for every 100 impressions, there is 1 click. Monitoring CTR You should measure each ad's CTR regularly and make appropriate changes to improve its CTR. An ad with a low CTR should be modified, or even removed from the rotation ...http://www.adspeed.com/Knowledges/10/Overview/Gross_Impression_Unique_Impression.htmlhttp://www.adspeed.com/Knowledges/10/Overview/Gross_Impression_Unique_Impression.htmlOne visitor can view many ads. A raw/gross impression is counted every time the ad is displayed to any visitor. It includes duplications. On the other hand, a unique impression is counted only when a visitor views an ad within a 24 hour-period ...http://www.adspeed.com/Knowledges/81/Overview/How_accurate_ad_tracking_reporting.htmlhttp://www.adspeed.com/Knowledges/81/Overview/How_accurate_ad_tracking_reporting.htmlEach impression, click and conversion is tracked via a unique URL. Data is recorded immediately into our data warehouse and stored for further analysis. The discrepancies between our reports and reports by your own web analytics are likely affected by these factors. Ad Blockers When your visitors use an ad blocking software on their computers, they see the web pages but no ad ...http://www.adspeed.com/Knowledges/798/Overview/How_exclude_deleted_entities_stats_reports.htmlhttp://www.adspeed.com/Knowledges/798/Overview/How_exclude_deleted_entities_stats_reports.htmlWhen viewing stats reports, you can move quickly from one ad to another ad, one zone to another zone by selecting a new entity from the drop-down list. If you have many entities, the list can be long and selecting the right item can be tedious. We have added this feature so that you can choose to view All, or only entities with a certain status: Active, Pending or Deleted. In additional to the reporting section, this feature is also available in drop-down lists of other appropriate sections ...http://www.adspeed.com/Knowledges/789/Overview/How_subscribe_RSS_stats_feeds.htmlhttp://www.adspeed.com/Knowledges/789/Overview/How_subscribe_RSS_stats_feeds.htmlRSS, Really Simple Syndication, is a simple web technology that updates you on your ad performance frequently, all without the need to sign into your account and check the reports. Similar to a feed for news headlines, your stats feed will get constantly updated with new information once you subscribe to it. When viewing a Basics, CTR, or Conversions stats report for any Ad, Zone, Group, Campaign, Advertiser, or Publisher, there is an option to subscribe to the live bookmark via a RSS feed. Wherever you see this RSS feed icon , you can subscribe to it ...http://www.adspeed.com/Knowledges/186/Overview/howto_change_reporting_period.htmlhttp://www.adspeed.com/Knowledges/186/Overview/howto_change_reporting_period.htmlThese are the steps to get past reports for ads, zones, groups, and advertisers. Basics, CTR, Conversion, and Revenue Reports Follow the main menu Reports and click on the type of report you want to view By default, reports for the whole account will be presented Choose the ad, zone, group, or advertiser from the drop-down Select a time frame, or click on one of these period tabs Hourly — a report for the last 24 hours. Daily — a report for the last 30 days. You can click on any day to see its hourly report ...http://www.adspeed.com/Knowledges/72/Overview/howto_send_email_statistic_reports_advertisers.htmlhttp://www.adspeed.com/Knowledges/72/Overview/howto_send_email_statistic_reports_advertisers.htmlFor email reporting, advertisers and publishers have the same interface. Set up the Email Reports Sign into your account, follow the menu Reports / Email Reports Click on the Add tab, then choose a type of report to view At the end of the stats report, you'll be able to schedule an email report You can click on Advanced settings to set a specific starting time, send a copy to other people, or attach a PDF/CSV report Edit or preview an Email Report Sign into your account, follow the menu Reports/ Email Reports Click on the report you want to preview this email report Click on the Properties tab to edit this email report Content of the Email Report You can preview the email reports by clicking on a report name, then the Email View tab. Stats reports will include the breakdown of different levels. For example: Publisher will see breakdown for all zones Zone stats will include breakdown for all linked ads Advertiser will see breakdown for all campaigns Campaign stats will include breakdown for all linked adshttp://www.adspeed.com/Knowledges/226/Overview/How_ad_metrics_multiple_zones_calculated.htmlhttp://www.adspeed.com/Knowledges/226/Overview/How_ad_metrics_multiple_zones_calculated.htmlIf an ad link to multiple zones, impressions, clicks and other performance metrics for this ad in each zone are recorded separately. Example Ad A is being served in Zone X and zone Y Ad A has 400 views in X, 300 views in Y and 200 by itself (direct, non-rotation ad serving) for a total of 900 impressions When you view a report for zone X, the breakdown stats will include 400 impressions for ad A Similarly, the breakdown report for zone Y will only include 300 views for A The 200 impressions ad A served directly would not be included in any zone stats. It would be only included when you view stats for ad A directly, which will show 900 impressions in total.http://www.adspeed.com/Knowledges/221/Overview/Overall_Report.htmlhttp://www.adspeed.com/Knowledges/221/Overview/Overall_Report.htmlThis is the overview of ad performance in your account. For each time period (this hour, today, this month, this year, and total), this report shows raw and unique metrics (impressions, clicks, CTR, and revenue). To view a breakdown of a period, you can click on that period. For example: click on 2005 for all the months in 2005 ...