<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Ad Targeting using Restrictions</title><link>http://www.adspeed.com/Knowledges/18/Ad_Targeting_using.html</link><description>Learn about restrictions such as frequency capping, geotargeting, quota, roadblock, flight date, etc.. This list currently shows the first 10 items. Click on a link to see more.</description><image><title>Ad Targeting using Restrictions</title><link>http://www.adspeed.com/Knowledges/18/Ad_Targeting_using.html</link><url>http://www.adspeed.com/img/as/adspeed-chosen.gif</url></image><item><title>Companion &amp; Competitive Positioning</title><link>http://www.adspeed.com/Knowledges/880/Ad_Targeting_using/Companion_Competitive_Positioning.html</link><guid>http://www.adspeed.com/Knowledges/880/Ad_Targeting_using/Companion_Competitive_Positioning.html</guid><description>Competitive positioning prevents a certain ad from showing on the same page with another ad. Companion positioning tries to show 2 different ads together on the same page. The two ads should be linked by a companion/competitive positioning restriction. Setup Click on an ad name Select "Restrictions" tab, click "Add" Choose the type to be "Companion/Competitive Positioning" Choose the other ad that you want to show on the same page (companion), or don't want to show on the same page (competitive) Requirement For this restriction to work, after setting up the restriction for the ads in our system, you need to use the JavaScript-only serving code with different spot numbers ...</description></item><item><title>Demographic Targeting</title><link>http://www.adspeed.com/Knowledges/986/Ad_Targeting_using/Demographic_Targeting.html</link><guid>http://www.adspeed.com/Knowledges/986/Ad_Targeting_using/Demographic_Targeting.html</guid><description>If your website collects information about users, you can serve targeted ads to these registered users. This article describes the process to implement demographic targeting and user profile targeting. Common Demographic Targeting Dimensions Gender: Male, Female Age: under 18, 18-34, 35-49, 50+ Ethnicity: Asian, African-American, Caucasian, Hispanic Income: Under $30k, $30k - $60k, $60k - $100k, $100k+ Size of Household: 1, 2, 3, 4+ Number of Children: 0, 1, 2, 3+ Education: High School, College, Graduate School Examples of Demographic Targeting Display sport-related ads to Male users, age 18 to 34 Display ads about high-end fashion to Female users with an annual income of $60k or higher Display family-oriented ads to users with at least one child User Profile Targeting If your website collects other information about the user, you can use these custom dimensions to display targeted ads. Examples of User Profile Targeting If you have a monthly newsletter and you know this person is not in the mailing list yet, you can display ads to convince the person to opt-in to your monthly newsletter ...</description></item><item><title>Frequency Capping</title><link>http://www.adspeed.com/Knowledges/250/Ad_Targeting_using/Frequency_Capping.html</link><guid>http://www.adspeed.com/Knowledges/250/Ad_Targeting_using/Frequency_Capping.html</guid><description>You can limit the maximum number of impressions that a visitor can see this ad within a period of time. Example 3 views per visitor per 24-hour means that after viewing this ad 3 times, the visitor will not see it again for at least 24 hours. This feature uses cookie to keep track of the impression number. Zone/Campaign Frequency Capping This restriction can also be applied onto the whole zone or campaign to make sure any ads in these zones/campaigns are only viewed XX number of times by each visitor ...</description></item><item><title>Maximum/Target Quotas</title><link>http://www.adspeed.com/Knowledges/54/Ad_Targeting_using/Maximum_Target_Quotas.html</link><guid>http://www.adspeed.com/Knowledges/54/Ad_Targeting_using/Maximum_Target_Quotas.html</guid><description>You can set an upper limit for impressions/clicks for an ad. When it reaches any of these numbers (total, daily, monthly impressions or clicks), the ad will not be served to visitors. If this ad has a Dynamic Weight, the system will try to deliver up to the target quotas by adjusting the weight automatically. For example, ad A has a limit of 500 raw impressions/day, ad B has a limit of 100 unique clicks/month.</description></item><item><title>Over-delivery above the maximum impression limit</title><link>http://www.adspeed.com/Knowledges/794/Ad_Targeting_using/Over_delivery_above_maximum_impression_limit.html</link><guid>http://www.adspeed.com/Knowledges/794/Ad_Targeting_using/Over_delivery_above_maximum_impression_limit.html</guid><description>In order to deliver each ad in less than 0.02 seconds, which is extremely fast, our ad serving engine compares the limit you set (eg: 500 views/day) with a cached number that is around 2 minute-old instead of a real-time number. Getting a real-time stats for each impression will significantly slow down the serving process by over a hundred times. Therefore, the actual impression number delivered can be 3-5% over the limit in some cases. Low target, high traffic If the daily target is too small (eg: 500 views per day) when comparing to the high traffic (more than 500 impressions per hour) for this ad, the quota will be reached very quickly ...</description></item><item><title>Restriction Status Notification</title><link>http://www.adspeed.com/Knowledges/233/Ad_Targeting_using/Restriction_Status_Notification.html</link><guid>http://www.adspeed.com/Knowledges/233/Ad_Targeting_using/Restriction_Status_Notification.html</guid><description>You can specify an email address to receive notifications when a restriction changes from SHOW to NOT SHOW or vice versa. For example: when and which ad runs out of impressions or clicks.</description></item><item><title>Restrictions for an ad, zone, campaign or group</title><link>http://www.adspeed.com/Knowledges/165/Ad_Targeting_using/Restrictions_ad_zone_campaign_group.html</link><guid>http://www.adspeed.com/Knowledges/165/Ad_Targeting_using/Restrictions_ad_zone_campaign_group.html</guid><description>Restrictions can be applied to any ad, zone, campaign or group to target a specific audience. For example: Ad "Test123" should only be displayed during Monday, from 9-5, for visitors from Canada. See a full list of available restrictions. Restrictions should not be added if the ads can always be showed ...</description></item><item><title>Showtime/Date Restrictions</title><link>http://www.adspeed.com/Knowledges/34/Ad_Targeting_using/Showtime_Date_Restrictions.html</link><guid>http://www.adspeed.com/Knowledges/34/Ad_Targeting_using/Showtime_Date_Restrictions.html</guid><description>This feature allows you to limit any individual ad to serve on certain weekdays (Monday-Sunday) or within certain time slots (00:xx to 23:xx).</description></item><item><title>Start/End Date</title><link>http://www.adspeed.com/Knowledges/56/Ad_Targeting_using/Start_End_Date.html</link><guid>http://www.adspeed.com/Knowledges/56/Ad_Targeting_using/Start_End_Date.html</guid><description>You can set this ad to show only within a certain time period and expire after a certain date and time. Once an ad expires, its status will be inactive and it will be removed from the rotation. You will need to manually reactivate an expired ad if you extend its end date. For example: serve this ad only from Oct 15, 2005 at 11:50 until Nov 25, 2005 at 20:15.</description></item><item><title>Target ads by placement URL or referring URL</title><link>http://www.adspeed.com/Knowledges/345/Ad_Targeting_using/Target_ads_placement_URL_referring_URL.html</link><guid>http://www.adspeed.com/Knowledges/345/Ad_Targeting_using/Target_ads_placement_URL_referring_URL.html</guid><description>You can show an ad to visitors viewing a certain web page (placement URL) or coming from a certain web page (referring URL). Example Your website has 2 main sections: example.com/Travel/ and example.com/Music/. The same zone's serving code is placed in both sections since this zone contains both travel and music ads. However, you want to restrict travel ads from displaying in the music section and vice versa ...</description></item></channel></rss>