<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Ad Targeting using Restrictions</title><link>http://www.adspeed.com/Knowledges/18/Ad_Targeting_Restrictions.html</link><description>Learn about restrictions such as frequency capping, geotargeting, quota, roadblock, flight date, etc.. This list currently shows the first 10 items. Click on a link to see more.</description><image><title>Ad Targeting using Restrictions</title><link>http://www.adspeed.com/Knowledges/18/Ad_Targeting_Restrictions.html</link><url>http://www.adspeed.com/img/as/adspeed-chosen.gif</url></image><item><title>Companion &amp; Competitive Positioning</title><link>http://www.adspeed.com/Knowledges/880/Ad_Targeting_Restrictions/Companion_Competitive_Positioning.html</link><guid>http://www.adspeed.com/Knowledges/880/Ad_Targeting_Restrictions/Companion_Competitive_Positioning.html</guid><description>Competitive positioning prevents a certain ad from showing on the same page with another ad. Companion positioning tries to show 2 different ads together on the same page. The two ads should be linked by a companion/competitive positioning restriction. Setup Click on an ad name Select "Restrictions" tab, click "Add" Choose the type to be "Companion/Competitive Positioning" Choose the other ad that you want to show on the same page (companion), or don't want to show on the same page (competitive) Requirement For competitive and companion positioning restriction to work, you need to apply the restriction to the ads in our system first, then use one of the following options for the serving code: Option 1 (recommended): Single-ad-call serving code to display multiple ad placements with one request to the ad server.  ...</description></item><item><title>Demographic Targeting</title><link>http://www.adspeed.com/Knowledges/986/Ad_Targeting_Restrictions/Demographic_Targeting.html</link><guid>http://www.adspeed.com/Knowledges/986/Ad_Targeting_Restrictions/Demographic_Targeting.html</guid><description>If your website collects information about users, you can serve targeted ads to these registered users. This article describes the process to implement demographic targeting and user profile targeting. Common Demographic Targeting Dimensions Gender: Male, Female Age: under 18, 18-34, 35-49, 50+ Ethnicity: Asian, African-American, Caucasian, Hispanic Income: Under $30k, $30k - $60k, $60k - $100k, $100k+ Size of Household: 1, 2, 3, 4+ Number of Children: 0, 1, 2, 3+ Education: High School, College, Graduate School Examples of Demographic Targeting Display sport-related ads to Male users, age 18 to 34 Display ads about high-end clothing items to Female users with an annual income of $100k or higher Display family-oriented ads to users with at least one child User Profile Targeting If your website collects other information about your users/clients, you can use these facts, of course with your user's permissions, to display targeted ads. You have the full flexibility to design your own targeting criteria since we do not enforce a naming or grouping structure.  ...</description></item><item><title>Frequency Capping</title><link>http://www.adspeed.com/Knowledges/250/Ad_Targeting_Restrictions/Frequency_Capping.html</link><guid>http://www.adspeed.com/Knowledges/250/Ad_Targeting_Restrictions/Frequency_Capping.html</guid><description>You can limit the maximum number of impressions that a visitor can see this ad within a period of time. A special case of frequency capping is time capping. Example 3 views per visitor per 24-hour means that after viewing this ad 3 times, the visitor will not see it again for at least 24 hours. This feature uses cookie to keep track of the impression number.  ...</description></item><item><title>Maximum/Target Quotas</title><link>http://www.adspeed.com/Knowledges/54/Ad_Targeting_Restrictions/Maximum_Target_Quotas.html</link><guid>http://www.adspeed.com/Knowledges/54/Ad_Targeting_Restrictions/Maximum_Target_Quotas.html</guid><description>You can set an upper limit for impressions/clicks for an ad. When it reaches any of these numbers (total, daily, monthly impressions or clicks), the ad will not be served to visitors. If this ad has a Dynamic Weight, the system will try to deliver up to the target quotas by adjusting the weight automatically. For example, ad A has a limit of 500 raw impressions/day, ad B has a limit of 100 unique clicks/month.  ...</description></item><item><title>Restriction Status Notification</title><link>http://www.adspeed.com/Knowledges/233/Ad_Targeting_Restrictions/Restriction_Status_Notification.html</link><guid>http://www.adspeed.com/Knowledges/233/Ad_Targeting_Restrictions/Restriction_Status_Notification.html</guid><description>You can specify an email address to receive notifications when a restriction changes from SHOW to NOT SHOW or vice versa. For example: when and which ad runs out of impressions or clicks.</description></item><item><title>Restrictions for an ad, zone, campaign or group</title><link>http://www.adspeed.com/Knowledges/165/Ad_Targeting_Restrictions/Restrictions_ad_zone_campaign_group.html</link><guid>http://www.adspeed.com/Knowledges/165/Ad_Targeting_Restrictions/Restrictions_ad_zone_campaign_group.html</guid><description>Restrictions can be applied to any ad, zone, campaign or group to target a specific audience. For example: Ad "Test123" should only be displayed during Monday, from 9-5, for visitors from Canada. See a full list of available restrictions. Restrictions should not be added if the ads can always be showed.  ...</description></item><item><title>Schedule Settings for Restriction</title><link>http://www.adspeed.com/Knowledges/1123/Ad_Targeting_Restrictions/Schedule_Settings_Restriction.html</link><guid>http://www.adspeed.com/Knowledges/1123/Ad_Targeting_Restrictions/Schedule_Settings_Restriction.html</guid><description>For each restriction, you can set it to be active during: a start and end date, certain days of the week, or certain hours of the day. By applying schedule settings, you can apply different sets of restrictions at different time periods. This is an advanced feature and should be used only when necessary. All schedule settings are optional.  ...</description></item><item><title>Share of Voice - Share of Impression</title><link>http://www.adspeed.com/Knowledges/1118/Ad_Targeting_Restrictions/Share_Voice_Share_Impression.html</link><guid>http://www.adspeed.com/Knowledges/1118/Ad_Targeting_Restrictions/Share_Voice_Share_Impression.html</guid><description>You can set an ad to maintain a certain percentage of daily impressions within a zone. This saves you from having to calculate and estimate the total available inventory and allocate an impression quota for the ad manually. The ad weight will be set to Auto and our system will adjust the weight setting frequently. Example Ad ABC is set to maintain about 60% of impressions served in zone XYZ.  ...</description></item><item><title>Showtime/Date Restrictions</title><link>http://www.adspeed.com/Knowledges/34/Ad_Targeting_Restrictions/Showtime_Date_Restrictions.html</link><guid>http://www.adspeed.com/Knowledges/34/Ad_Targeting_Restrictions/Showtime_Date_Restrictions.html</guid><description>This feature allows you to limit any individual ad to serve on certain weekdays (Monday-Sunday) or within certain time slots (00:xx to 23:xx). The time setting is local to your own timezone. You can change your timezone setting from My Account / Profile menu. Day-parting is useful to break down a day into multiple segments for advertising purposes.  ...</description></item><item><title>Start/End Date</title><link>http://www.adspeed.com/Knowledges/56/Ad_Targeting_Restrictions/Start_End_Date.html</link><guid>http://www.adspeed.com/Knowledges/56/Ad_Targeting_Restrictions/Start_End_Date.html</guid><description>You can set this ad to show only within a certain time period and expire after a certain date and time. Once an ad expires, its status will be inactive and it will be removed from the rotation. You will need to manually reactivate an expired ad if you extend its end date. For example: serve this ad only from Oct 15, 2011 at 11:50 until Nov 25, 2011 at 20:15.</description></item></channel></rss>
