Help Center Reporting Overview

How do I change the reporting period?

Basics, CTR, Conversion, and Revenue Reports

• Follow the main menu Reports and click on the type of report you want to view
• By default, reports for the whole account will be presented
• Choose the ad, zone, group, or advertiser from the drop-down
• Select one of the interval tabs:
  • Hourly — a report for each hour. Default is the last 24 hours.
  • Daily — a report for each day. Default is the last 31 days. You can click on a day to see its hourly report.
  • Weekly — a report for each week. Default is the last 4 weeks. You can click on a week to see its daily report.
  • Monthly — a report for each month. Default is the last 12 months. You can click on a month to see its daily report.
  • Yearly — a report for the last 10 years. You can click on a year to see its monthly report.
• Optionally, you can change to your own custom date range or choose from a predefined range (Today, Yesterday, Last Week, etc.)

Visitor, Site, Technical, and Geographical Reports

• Follow the main menu Reports and click on the type of report you want to view.
• Choose an ad, zone, group, or advertiser from the drop down list.
• Select one of the preset time frames (Last Month, This Month, Last Week, etc.) or choose your own date range to generate the report.

Example - View impressions and clicks for all ads

• Click on the menu Reports/Daily/Basics
• You will see the default report, which is for the "last 31 days". You can choose a custom range by opting for the second row settings (under the tab "Daily" you'll find two rows: one is "Last 31 days", one is a date selector)
• Choose your custom date range and click "Go" button. If you choose the end date to be a future number, our system will assume you want a forecasting report and project/estimate the future numbers accordingly
• The generated report will have several tabs: "Total", "Zone Impressions", "Zone Clicks", "Ad Impressions", "Ad Clicks"
• Click on tab "Ad Impressions" and "Ad Clicks" to get the values for all the individual ads. You'll also have an option to export the numbers into text or Excel (top-right of the number table)
Print

Other Articles in Overview

Reports on impressions, clicks, geographical, and technical data
• How accurate is ad tracking and reporting?
• How can I exclude deleted entities from stats reports?
• How can I subscribe to RSS stats feeds?
• How do I compare between total and breakdown reports?
• How do I send the email statistic reports to my advertisers or myself?
• Overall Report
• What are different chart types?
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