Help Center Reporting Overview

How do I change the reporting period?

Basics, CTR, Conversion, and Revenue Reports

• Follow the main menu Reports and click on the type of report you want to view
• By default, reports for the whole account will be presented
• Choose the ad, zone, group, or advertiser from the drop-down
• Select a time frame, or click on one of these period tabs
• Hourly — a report for the last 24 hours.
• Daily — a report for the last 30 days. You can click on any day to see its hourly report.
• Weekly — a report for the last 4 weeks. You can click on any week to see its daily report.
• Monthly — a report for the last 12 months. You can click on a month to see its daily report.
• Yearly — a report for the last 10 years. You can click on a year to see its monthly report.

Visitor, Site, Technical, and Geographical Reports

• Follow the main menu Reports and click on the type of report you want to view.
• Choose the ad, zone, group, or advertiser from the drop down.
• Select a time frame to generate the report.

Other Articles in Overview

• Ad Interaction Tracking
• Click-Thru Rate (CTR)
• Gross Impression and Unique Impression
• How accurate is ad tracking and reporting?
• How can I exclude deleted entities from stats reports?
• How can I subscribe to RSS stats feeds?
• How do I send the email statistic reports to my advertisers or myself?
• How is ad metrics in multiple zones calculated?
• Overall Report
• Raw/Gross Click and Unique Click
• What are different chart types?

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