http://www.adspeed.com/Knowledges/19/Conversion.htmlIntroduction to conversion tracking, CPA, ROI for advertisershttp://www.adspeed.com/Knowledges/19/Conversion.htmlhttp://www.adspeed.com/as/media/adspeed-chosen.gifhttp://www.adspeed.com/Knowledges/768/Conversion/conversion_tracking.htmlIt often takes many impressions/views to get several clicks. However, clicks are not the last action performed by your visitors. Visitors might purchase some items after several clicks. Advertisers want to know the effectiveness of their campaigns ...http://www.adspeed.com/Knowledges/776/Conversion/conversion_transaction.htmlCost per action (CPA) is a relatively new measurement for ad effectiveness. This method counts conversions and transactions. Conversion A conversion occurs when an ad click leads directly to some valuable user action such as a purchase, sign-up, registration, lead, or view of a key page. Conversion rate measures the effectiveness of unique clicks ...http://www.adspeed.com/Knowledges/778/Conversion/How_track_conversions.htmlTo track conversions, an advertiser needs to put a short piece of conversion tracking code (HTML code) generated by our system into their webpages. How to generate the code? If you are an Advertiser: Sign into your Advertiser account, follow the menu My Account/ Conversion Tracking Copy the code and paste it into the conversion pages on your website Edit the conversion types or values (optional) If you are a Publisher: Sign into your Publisher account, follow the menu Advertisers/ All, click on the Advertiser you want to get the Conversion Tracking code for, then click on the tab Conversions to generate the code Copy the code and paste it into the conversion pages on your advertiser's website Edit the conversion types or values (optional) Where to place the code? When your customer visits the webpage with a conversion tracking code, our system will record the data for this conversion (value, location, time, date, etc.) If the conversion type is: Purchase: the tracking code should be put inside a page that says "Thank you for your oder", the thank-you page when the customer has bought something from your store. Signup: you should put the tracking code on the page that says "You have been subscribed to our newsletter", or "Thank you for signing up". Furthermore, you can create additional conversion types that suit your tracking requirements ...