http://www.adspeed.com/Knowledges/19/Conversion.htmlIntroduction to conversion tracking, CPA, ROI for advertisershttp://www.adspeed.com/Knowledges/19/Conversion.htmlhttp://www.adspeed.com/img/as/adspeed-chosen.gifhttp://www.adspeed.com/Knowledges/778/Conversion/howto_track_conversions.htmlhttp://www.adspeed.com/Knowledges/778/Conversion/howto_track_conversions.htmlTo track conversions, an advertiser needs to put a short piece of conversion tracking code (HTML code) generated by our system into their webpages. How to get the conversion tracking code? If you are an Advertiser Sign into your advertiser account, follow the menu My Account/ Conversion Tracking Copy the code and paste it into the conversion page(s) on your website Edit the conversion type or value (optional) If you are a Publisher or an Agency Sign into your publisher account, follow the menu Advertisers/ All Choose an advertiser and click on the tab "Conversions" to generate the conversion tracking code Copy the code and send it to the advertiser. Instruct the advertiser to paste the code into the conversion page(s) on the advertiser's website Edit the conversion type or value (optional) Where to place the code? When your customer visits the webpage with a conversion tracking code, our ad server will record the data for this conversion (value, location, time, date, etc.) If the conversion type is: Purchase: Put the tracking code on the confirmation page after the customer has bought something from your store. For example: "Thank you for your order" Signup: Put the tracking code on the confirmation page after a new registration or submission. ...http://www.adspeed.com/Knowledges/776/Conversion/conversion_transaction.htmlhttp://www.adspeed.com/Knowledges/776/Conversion/conversion_transaction.htmlCost per action (CPA) is a measurement for ad effectiveness. This method is ideal for advertisers since it only count performance that would directly impact ROI of an ad campaign. Conversion A click-through conversion occurs when an ad click leads directly to a valuable user-action such as a purchase, sign-up, registration, lead, or view of a key page. Conversion rate measures the effectiveness of unique clicks. ...http://www.adspeed.com/Knowledges/768/Conversion/conversion_tracking.htmlhttp://www.adspeed.com/Knowledges/768/Conversion/conversion_tracking.htmlAdvertisers want to know the effectiveness of their advertising campaigns. It often takes many impressions/views to get a click. However, clicks are not the last action performed by your visitors. Visitors might purchase some items from the advertiser's website after they view or click on the ad. ...