Help Center Reporting Overview

Overall Report

This is the overview of ad performance in your account. For each time period (this hour, today, this month, this year, and total), this report shows raw and unique metrics (impressions, clicks, CTR, and revenue). To view a breakdown of a period, you can click on that period.

For example: click on 2005 for all the months in 2005. By default, the numbers are for the whole publisher/advertiser account. You can use the drop-down boxes to narrow stats down to an entity such as: a single ad, zone, group, campaign, or an advertiser.

Other Articles in Overview

• Ad Interaction Tracking
• Click-Thru Rate (CTR)
• Gross Impression and Unique Impression
• How accurate is ad tracking and reporting?
• How can I exclude deleted entities from stats reports?
• How can I subscribe to RSS stats feeds?
• How do I change the reporting period?
• How do I send the email statistic reports to my advertisers or myself?
• How is ad metrics in multiple zones calculated?
• Raw/Gross Click and Unique Click
• What are different chart types?

Cannot find an answer for your question? Ask our Customer Care team

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