How is ad metrics in multiple zones calculated?
If an
ad link to multiple
zones, impressions, clicks and other performance metrics for this ad in each zone are recorded separately.
Example
- Ad A is being served in Zone X and zone Y
- Ad A has 400 views in X, 300 views in Y and 200 by itself (direct, non-rotation ad serving) for a total of 900 impressions
- When you view a report for zone X, the breakdown stats will include 400 impressions for ad A
- Similarly, the breakdown report for zone Y will only include 300 views for A
- The 200 impressions ad A served directly would not be included in any zone stats. It would be only included when you view stats for ad A directly, which will show 900 impressions in total.
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