<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Banner, Richmedia, and Text Ads</title><link>http://www.adspeed.com/Knowledges/23/Banner_Richmedia_Text.html</link><description>Media formats, ad sizes, type Richmedia, Normal/External, textlink. This list currently shows the first 10 items. Click on a link to see more.</description><image><title>Banner, Richmedia, and Text Ads</title><link>http://www.adspeed.com/Knowledges/23/Banner_Richmedia_Text.html</link><url>http://www.adspeed.com/img/as/adspeed-chosen.gif</url></image><item><title>Ad Dimension</title><link>http://www.adspeed.com/Knowledges/13/Banner_Richmedia_Text/Ad_Dimension.html</link><guid>http://www.adspeed.com/Knowledges/13/Banner_Richmedia_Text/Ad_Dimension.html</guid><description>Ad dimension is measured in pixels (width x height). For example: a 468x60 ad has 468 pixels as its width and 60 pixels as its height. Our system supports any ad sizes, including the standard IAB ad dimensions and custom ad sizes. Popular Ad Dimensions Rectangles: 300x250, 250x250, 125x125 Banners: 468x60, 728x90 Skyscrapers: 120x600, 160x600</description></item><item><title>Ad Specifications</title><link>http://www.adspeed.com/Knowledges/959/Banner_Richmedia_Text/Ad_Specifications.html</link><guid>http://www.adspeed.com/Knowledges/959/Banner_Richmedia_Text/Ad_Specifications.html</guid><description>Ad specifications (or ad specs) are requirements for an ad. Each website has a different specification for each of the ad placement. For example: for paying visitors, you only want static ad images while regular visitors can view animated GIF files. Ad Dimension The width and height of an ad ...</description></item><item><title>Ad Types</title><link>http://www.adspeed.com/Knowledges/16/Banner_Richmedia_Text/Ad_Types.html</link><guid>http://www.adspeed.com/Knowledges/16/Banner_Richmedia_Text/Ad_Types.html</guid><description>We supports all popular ad types including regular image banners, Flash ads, rich media ads, 3rd party ad tags, text-links. There are 4 ad types in our system: 1. Normal/External ads Normal/External ads are image files such as GIF (animated and non-animated), JPEG, PNG, BMP and SWF Flash files. They are hosted on external web servers ...</description></item><item><title>Ad Weight or Ad Priority</title><link>http://www.adspeed.com/Knowledges/14/Banner_Richmedia_Text/Ad_Weight_Ad_Priority.html</link><guid>http://www.adspeed.com/Knowledges/14/Banner_Richmedia_Text/Ad_Weight_Ad_Priority.html</guid><description>Ad weight (also called "ad priority") is an indicator of how often a particular ad should appear relatively to other ads in the same pool of ads. The value ranges from 0 to 10 for low-priority ads and 11 and above for high-priority ads. The higher the weight, the more likely this ad is displayed to visitors. A weight of zero means that the ad is on hold (paused), would not get served and no impression is recorded ...</description></item><item><title>Alternative Image/Media URL</title><link>http://www.adspeed.com/Knowledges/918/Banner_Richmedia_Text/Alternative_Image_Media_URL.html</link><guid>http://www.adspeed.com/Knowledges/918/Banner_Richmedia_Text/Alternative_Image_Media_URL.html</guid><description>An alternative image/media URL is used for Flash/SWF ads. In case the browser does not have a Flash player, this image will be displayed in instead of the interactive content.</description></item><item><title>Catfish Ad</title><link>http://www.adspeed.com/Knowledges/1094/Banner_Richmedia_Text/Catfish_Ad.html</link><guid>http://www.adspeed.com/Knowledges/1094/Banner_Richmedia_Text/Catfish_Ad.html</guid><description>A catfish ad appears (sliding in or fading in) as a horizontal area at the bottom of a page. Demo of a Catfish ad</description></item><item><title>Click Tracking URL</title><link>http://www.adspeed.com/Knowledges/829/Banner_Richmedia_Text/Click_Tracking_URL.html</link><guid>http://www.adspeed.com/Knowledges/829/Banner_Richmedia_Text/Click_Tracking_URL.html</guid><description>This web address is used by our system to track clicks. In most cases, you do not need to know or worry about this setting. However, if you need to track clicks of 3rd party ad servers, you need to put this link into their system or at the appropriate place in the ad tag.</description></item><item><title>Destination URL or Click URL</title><link>http://www.adspeed.com/Knowledges/27/Banner_Richmedia_Text/Destination_URL_Click_URL.html</link><guid>http://www.adspeed.com/Knowledges/27/Banner_Richmedia_Text/Destination_URL_Click_URL.html</guid><description>The destination/click URL is the website address to redirect when the visitor clicks on this ad.</description></item><item><title>Expandable or rollover Flash ad</title><link>http://www.adspeed.com/Knowledges/855/Banner_Richmedia_Text/Expandable_rollover_Flash_ad.html</link><guid>http://www.adspeed.com/Knowledges/855/Banner_Richmedia_Text/Expandable_rollover_Flash_ad.html</guid><description>Expandable ads can occupy a smaller area (eg: 728x90) and once an action is activated, it could expand over the content to a larger area (eg: 728x240). You can serve expandable/roll-over ads within our system following these instructions: Prepare the Flash file Since this technique requires the Flash file to call an external JavaScript method, you need to have access to the source file (.FLA) and add the following. You need to adjust to the appropriate events for the creative (eg: on click/release or on rollover/rollout). The following example is for 728x90 expandable to 728x240 upon a mouseover event: on(rollOver) { getURL("javascript:expandCreative('ContainerDivID');"); // call the js code to expand the HTML container // you can also have additional ActionScript here if needed } on(rollOut) { getURL("javascript:collapseCreative('ContainerDivID');"); // call the js code to expand the HTML container // you can also have additional ActionScript here if needed } Create a RichMedia/HTML ad After you have the Flash file ready, you can enter it into our system as a RichMedia/HTML ad (choose this type when you create a new ad) ...</description></item><item><title>Floating or layer ad</title><link>http://www.adspeed.com/Knowledges/1026/Banner_Richmedia_Text/Floating_layer_ad.html</link><guid>http://www.adspeed.com/Knowledges/1026/Banner_Richmedia_Text/Floating_layer_ad.html</guid><description>Floating ad, or layer ad, is a special type of ad that flows into the page using animation upon a page load. The user can click on the Close button to make it disappear. You can group multiple floating ads into a zone and get the zone's serving code to rotate floating ads. To avoid display the default error banner when there is no available floating ad in the zone, append noerror=1 to the serving code ...</description></item></channel></rss>