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Help Center 
Manage Your Account Ad Targeting using Restrictions
Frequency Capping
You can limit the maximum number of impressions that a visitor can see this ad within a period of time.
Example
3 views per visitor per 24-hour means that after viewing this ad 3 times, the visitor will not see it again for at least 24 hours. This feature uses cookie to keep track of the impression number.Zone/Campaign Frequency Capping
This restriction can also be applied onto the whole zone or campaign to make sure any ads in these zones/campaigns are only viewed XX number of times by each visitor. For example: a campaign has 3 ads: A, B and C. The frequency capping for this campaign is 10 views per day. Once a visitor views any of the ads (A, B or C) 10 times, these 3 ads will not be displayed to this visitor until a day later.Other Articles in Ad Targeting using Restrictions
Learn about restrictions such as frequency capping, geotargeting, quota, roadblock, flight date, etc.
- Companion & Competitive Positioning
- Demographic Targeting
- Maximum/Target Quotas
- Over-delivery above the maximum impression limit
- Restriction Status Notification
- Restrictions for an ad, zone, campaign or group
- Showtime/Date Restrictions
- Start/End Date
- Target ads by placement URL or referring URL
- Target ads by visitor city
- Target ads by visitor country
- Target ads by visitor language
- Target Keywords
- Time Capping
Cannot find an answer for your question? Ask our Customer Care team
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