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Help Center > Manage Your Account > Ad Targeting using Restrictions

Frequency Capping

Frequency Capping

You can limit the maximum number of impressions that a visitor can see this ad within a period of time.

Example

3 views per visitor per 24-hour means that after viewing this ad 3 times, the visitor will not see it again for at least 24 hours. This feature uses cookie to keep track of the impression number.

Zone/Campaign Frequency Capping

This restriction can also be applied onto the whole zone or campaign to make sure any ads in these zones/campaigns are only viewed XX number of times by each visitor. For example: a campaign has 3 ads: A, B and C. The frequency capping for this campaign is 10 views per day. Once a visitor views any of the ads (A, B or C) 10 times, these 3 ads will not be displayed to this visitor until a day later.
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