Help Center Manage Your Account Ad Targeting using Restrictions

Time Capping

This is a special case of Frequency Capping when you don't want a visitor to see the same ad again for a period of time.

Example - Limited Exposure

A premium ad does not show to the same visitor within 24 hours. This means if the visitor already see this ad once, he/she won't see it again for at least 24 hours. This can also increase available ad inventory for other ads.

Example - Sequential Ad Display

If you have multiple ads in a zone and want them to rotate from one to the next, you can apply a time-capping setting on each of the member ads. For example: if you have 10 ads in a zone and the serving code is set to auto-refresh every 1 minute. You can set a 10-minute time-cap for each of the ad. This will make sure a full round is displayed and an ad will not display again until all other ads have done so.

Other Articles in Ad Targeting using Restrictions

• Companion & Competitive Positioning
• Demographic Targeting
• Frequency Capping
• Maximum/Target Quotas
• Restriction Status Notification
• Restrictions for an ad, zone, campaign or group
• Schedule Settings for Restriction
• Share of Voice - Share of Impression
• Showtime/Date Restrictions
• Start/End Date
• Target ads by placement URL or referring URL
• Target ads by visitor city or metro area
• Target ads by visitor country
• Target ads by visitor language
• Target Keywords
• Wizard for setting up restrictions

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