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Text alternative for banner ad images

The HTML "alt" (alternative) attribute for <img> tag is used to add additional information for the ad images. This setting also serves as the window's title when this ad is displayed as a pop-up or pop-under ad, or the title of interstitial ad page. Below is an example in HTML:
<img src="AdImage.gif" alt="Some alternative ad copy" />

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Media formats, ad sizes, type Richmedia, Normal/External, textlink
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