Help Center Manage Your Account Ad Targeting using Restrictions

Showtime/Date Restrictions

This feature allows you to limit any individual ad to serve on certain weekdays (Monday-Sunday) or within certain time slots (00:xx to 23:xx). The time setting is local to your own timezone. You can change your timezone setting from My Account / Profile menu. Day-parting is useful to break down a day into multiple segments for advertising purposes.

Example - Weekend Retail Sales

An online store runs a promotion every weekend with a special online coupon. The ad should only display during Saturdays and Sundays. Clicking on this ad will take visitors directly to a page with the list of sales items that they can purchase.

Example - Rush Hours

A coffee store wants to display its ad only during the morning. The targeting value is set to show from 5AM to 9AM. After 9AM, the ad does not show because it no longer brings in much traffic for this store.

Other Articles in Ad Targeting using Restrictions

• Companion & Competitive Positioning
• Demographic Targeting
• Frequency Capping
• Maximum/Target Quotas
• Restriction Status Notification
• Restrictions for an ad, zone, campaign or group
• Schedule Settings for Restriction
• Share of Voice - Share of Impression
• Start/End Date
• Target ads by placement URL or referring URL
• Target ads by visitor city or metro area
• Target ads by visitor country
• Target ads by visitor language
• Target Keywords
• Time Capping
• Wizard for setting up restrictions

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