Showtime/Date Restrictions
This feature allows you to limit any individual
ad to serve on certain weekdays (Monday-Sunday) or within certain time slots (00:xx to 23:xx). The time setting is local to your own timezone. You can change your timezone setting from
My Account / Profile menu. Day-parting is useful to break down a day into multiple segments for advertising purposes.
Example - Weekend Retail Sales
An online store runs a promotion every weekend with a special online coupon. The ad should only display during Saturdays and Sundays. Clicking on this ad will take visitors directly to a page with the list of sales items that they can purchase.
Example - Rush Hours
A coffee store wants to display its ad only during the morning. The targeting value is set to show from 5AM to 9AM. After 9AM, the ad does not show because it no longer brings in much traffic for this store.
Other Articles in Ad Targeting using Restrictions
Learn about restrictions such as frequency capping, geotargeting, quota, roadblock, flight date, etc.
Cannot find an answer for your question? Ask our Customer Care team
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