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Ad Targeting

By applying advanced targeting criteria to individual ads, you can target, restrict and control its delivery to your desirable visitor segments. Any individual Ad, Zone or Campaign can be targeted with the following restrictions:

Geographical Targeting (Geo-Targeting)

  • Language (eg: English, Spanish, Vietnamese)
  • Country (eg: UK, Spain, France, China)
  • City (eg: Chicago, London, Sydney)
  • Continent (eg: Asia, Europe, Africa)
  • US state, Canadian province, and Great Britain region
  • Geographical region, area, or province for other countries
  • US Metropolitan Code (DMA)
  • US Phone Area Code
  • US Zipcode and Canadian Postal Code

Date & Time

Metric Quota/Maximum

  • Hourly raw or unique impressions
  • Hourly raw or unique clicks
  • Daily raw or unique impressions
  • Daily raw or unique clicks
  • Daily conversions or transactions
  • Daily revenue
  • Monthly raw or unique impressions
  • Monthly raw or unique clicks
  • Monthly conversions or transactions
  • Monthly revenue
  • Total raw or unique impressions
  • Total raw or unique clicks
  • Total conversions or transactions
  • Total revenue

For each Visitor

  • Frequency Capping (eg: maximum 5 impressions/hour)
  • Time Capping (eg: do not show this ad again to the same visitor in an hour)
  • Visitor's IP address (eg: 200.201.202.203)
  • Visitor's ISP/Domain (eg: *.myisp.com)
  • Web Browser (eg: Firefox, Internet Explorer, Chrome, Safari, Opera, iPhone, iPad, Android, BlackBerry, web spiders, and also different versions of the same browser)
  • Operating System and Platform (eg: Windows, Linux, Macintosh, iOS, Android, SymbianOS)
  • Referring Page (come-from/source page)
  • Ad Placement Page (browsing/visiting page)

Other

Other Articles in Ad Serving

Features that display ads on your website, record impressions and clicks
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