Help Center Features Ad Serving

Ad Targeting

By applying advanced targeting criteria to individual ads, you can target, restrict and control its delivery to your desirable visitor segments. Any individual Ad, Zone or Campaign can be targeted with the following restrictions:

Geographical Targeting (Geo-Targeting)

• Language (eg: English, Spanish, Vietnamese)
• Country (eg: UK, Spain, France, China)
• City (eg: Chicago, London, Sydney)
• Continent (eg: Asia, Europe, Africa)
• US state, Canadian province, and Great Britain region
• Geographical region, area, or province for other countries

Date & Time

• Day of Week (Monday - Sunday)
• Time of Day (dayparting, eg: 09:00 - 17:00)
• Start & End Date (eg: October 10, 2009 to November 20, 2009)

Metric Quota/Maximum

• Hourly raw or unique impressions
• Hourly raw or unique clicks

• Daily raw or unique impressions
• Daily raw or unique clicks
• Daily conversions or transactions
• Daily revenue

• Monthly raw or unique impressions
• Monthly raw or unique clicks
• Monthly conversions or transactions
• Monthly revenue

• Total raw or unique impressions
• Total raw or unique clicks
• Total conversions or transactions
• Total revenue

For each Visitor

• Frequency Capping (eg: maximum 5 impressions/hour)
• Time Capping (eg: do not show this ad again to the same visitor in an hour)
• Visitor's IP address (eg: 200.201.202.203)
• Visitor's ISP/Domain (eg: *.myisp.com)
• Web Browser (eg: Firefox, Internet Explorer, Safari, Opera, iPhone, BlackBerry, web spiders, and also different versions of the same browser)
• Operating System and Platform (eg: Windows, Linux, Macintosh, SymbianOS)
• Referring Page (came-from/source page)
• Ad Placement Page (browsing/visiting page)

Other

• Keyword/Contextual Targeting
• Demographic or User Profile Targeting
• Competitive and Companion Positioning

Other Articles in Ad Serving

• Ad Formats and Ad Dimensions
• Ad Optimization
• Ad Tag and Serving Code
• Ad Tracking
• Competitive & Companion Positioning
• Custom Ad Serving Parameters
• Default and Secondary Zone
• Mobile Ad Serving
• Priority in Serving Frequency
• Secure Ad Serving with SSL
• Text Link Ads
• Zone Targeting and Campaign Targeting

Cannot find an answer for your question? Ask our Customer Care team

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