http://www.adspeed.com/Knowledges/36/Ad_Serving.htmlFeatures that display ads on your website, record impressions and clicks. This list currently shows the first 10 items. Click on a link to see more.http://www.adspeed.com/Knowledges/36/Ad_Serving.htmlhttp://www.adspeed.com/img/as/adspeed-chosen.gifhttp://www.adspeed.com/Knowledges/41/Ad_Serving/Ad_Formats_Ad_Dimensions.htmlhttp://www.adspeed.com/Knowledges/41/Ad_Serving/Ad_Formats_Ad_Dimensions.htmlOur ad server can deliver many different ad formats: Standard image banners (GIF, PNG, JPG, and BMP files) Flash/SWF ads Video ads (Flash SWF, QuickTime MOV, Windows Media WMV) Text link ads Rich-media and HTML ads (forms, mix text and image, expandable ad, layer/floating ad, peeling ad, catfish ad, etc.) All third-party ad servers, including DoubleClick, Atlas, Google AdSense, and other vendors Your creative can be of any dimension. This includes all IAB standard sizes (468x60, 728x90, 120x600, 120x300, 300x250, etc.) and your own custom ad sizes.http://www.adspeed.com/Knowledges/970/Ad_Serving/Ad_Optimization.htmlhttp://www.adspeed.com/Knowledges/970/Ad_Serving/Ad_Optimization.htmlSome ads perform better than other ads. It means that some ads generate more revenue, more clicks, more conversions, a higher click-through ratio, or a higher conversion ratio. With this feature, you can choose to display the better performing ads more often. Our system automatically adjusts the ad priority based on near real-time ad performance data ...http://www.adspeed.com/Knowledges/49/Ad_Serving/Ad_Tag_Serving_Code.htmlhttp://www.adspeed.com/Knowledges/49/Ad_Serving/Ad_Tag_Serving_Code.htmlRotating Multiple Ads or Serving One Specific Ad You can choose between two types of rotation: rotate multiple ads within a zone or serve one specific ad all the time. Learn More Reloading Ads Automatically without a Page Reload You can set the ads to refresh automatically without any visitor's action. Learn More Spot Number for Non-Duplicate Ads To avoid duplicate ads on the same pages, you would need to assign each ad placements with a unique spot number. Learn More Serving Multiple Ad Dimensions with a Single Ad Tag When you generate the serving code, you can choose to serve a specific ad dimension (eg: 468x60), any ad dimension in a zone, or a mix of ad dimensions (eg: 120x600 and 160x600 ads on the right/left side) ...http://www.adspeed.com/Knowledges/35/Ad_Serving/Ad_Targeting.htmlhttp://www.adspeed.com/Knowledges/35/Ad_Serving/Ad_Targeting.htmlBy applying advanced targeting criteria to individual ads, you can target, restrict and control its delivery to your desirable visitor segments. Any individual Ad, Zone or Campaign can be targeted with the following restrictions: Geographical Targeting (Geo-Targeting) Language (eg: English, Spanish, Vietnamese) Country (eg: UK, Spain, France, China) City (eg: Chicago, London, Sydney) Continent (eg: Asia, Europe, Africa) US state, Canadian province, and Great Britain region Geographical region, area, or province for other countries Date & Time Day of Week (Monday - Sunday) Time of Day (dayparting, eg: 09:00 - 17:00) Start & End Date (eg: October 10, 2009 to November 20, 2009) Metric Quota/Maximum Hourly raw or unique impressions Hourly raw or unique clicks Daily raw or unique impressions Daily raw or unique clicks Daily conversions or transactions Daily revenue Monthly raw or unique impressions Monthly raw or unique clicks Monthly conversions or transactions Monthly revenue Total raw or unique impressions Total raw or unique clicks Total conversions or transactions Total revenue For each Visitor Frequency Capping (eg: maximum 5 impressions/hour) Time Capping (eg: do not show this ad again to the same visitor in an hour) Visitor's IP address (eg: 200.201.202.203) Visitor's ISP/Domain (eg: *.myisp.com) Web Browser (eg: Firefox, Internet Explorer, Safari, Opera, iPhone, BlackBerry, web spiders, and also different versions of the same browser) Operating System and Platform (eg: Windows, Linux, Macintosh, SymbianOS) Referring Page (came-from/source page) Ad Placement Page (browsing/visiting page) Other Keyword/Contextual Targeting Demographic or User Profile Targeting Competitive and Companion Positioninghttp://www.adspeed.com/Knowledges/799/Ad_Serving/Ad_Tracking.htmlhttp://www.adspeed.com/Knowledges/799/Ad_Serving/Ad_Tracking.htmlOur system can track ad impressions, clicks, conversions and custom events. Impressions An impression beacon is an invisible image used to count each complete impression. This method of counting impression is much more accurate than just counting every ad request, which could end up not being delivered and over-count impressions. For example: if the user for any reason (block ads, disconnect while loading the page, close browser suddenly), it will not be counted as an impression ...http://www.adspeed.com/Knowledges/882/Ad_Serving/Competitive_Companion_Positioning.htmlhttp://www.adspeed.com/Knowledges/882/Ad_Serving/Competitive_Companion_Positioning.htmlCompetitive positioning prevents a certain ad from showing on the same page with another ad. Companion positioning tries to show 2 different ads together on the same page. The two ads should be linked by a companion/competitive positioning restriction. Setup Click on an ad name Select "Restrictions" tab, click "Add" Choose the type to be "Companion/Competitive Positioning" Choose the other ad that you want to show on the same page (companion), or don't want to show on the same page (competitive) Requirement For this restriction to work, after setting up the restriction for the ads in our system, you need to use the JavaScript-only serving code with different spot numbers ...http://www.adspeed.com/Knowledges/38/Ad_Serving/Custom_Ad_Serving_Parameters.htmlhttp://www.adspeed.com/Knowledges/38/Ad_Serving/Custom_Ad_Serving_Parameters.htmlIn additional to the standard settings available when you generate the serving code, you can add custom parameters to the serving code for advanced functionality. You can paste one or more values (without the quotes) into the custom parameter field. For example: "&dim=0x0x4|120x300x2|120x600" serves ads of multiple dimensions together, including text ads and banners "&keywords=garden+vegetables" applies keyword targeting "&wmode=transparent" changes WMODE setting "&noerror=1" turns off the standard error message to show nothing in case that there is an error during the ad selection process, such as no ad is available or the ad is restricted Pass-along parameter If you want to pass data into your RichMedia/HTML ad for tracking or targeting purposes, you can append "&custom=SIMPLE+TEXT" to the serving code. Then add the tag {AS:Serving:Custom} (or {AS:Serving:CustomEncoded} for url-encoded parameter} into the code for this ad where you want the actual data to be replaced ...http://www.adspeed.com/Knowledges/341/Ad_Serving/Default_Secondary_Zone.htmlhttp://www.adspeed.com/Knowledges/341/Ad_Serving/Default_Secondary_Zone.htmlA zone can have another zone as default or secondary. In case no ad could be chosen for the primary zone, the system will try to fetch ads from the default/secondary zone. Chain of Zones You have the flexibility to create a chain of zones for a more advanced ad serving sequence. For example: Zone B is secondary to Zone A and Zone C is secondary to Zone B ...http://www.adspeed.com/Knowledges/1084/Ad_Serving/Mobile_Ad_Serving.htmlhttp://www.adspeed.com/Knowledges/1084/Ad_Serving/Mobile_Ad_Serving.htmlDownload Mobile Client Code To serve ads within your mobile website, you need to include a client library. This class is used to fetch appropriate ad(s) from our mobile ad server and include the chosen ad code into your mobile website. Download PHP class. This class is currently in beta as of December 2009 and is subject to changes ...http://www.adspeed.com/Knowledges/46/Ad_Serving/Priority_Serving_Frequency.htmlhttp://www.adspeed.com/Knowledges/46/Ad_Serving/Priority_Serving_Frequency.htmlYou can specify which ads should display more or less often in comparison with other ads. With this feature and restrictions, you can easily distribute your inventory to each ad. Learn More