http://www.adspeed.com/Knowledges/36/Ad_Serving.htmlFeatures that display ads on your website, record impressions and clicks. This list currently shows the first 10 items. Click on a link to see more.http://www.adspeed.com/Knowledges/36/Ad_Serving.htmlhttp://www.adspeed.com/img/as/adspeed-chosen.gifhttp://www.adspeed.com/Knowledges/970/Ad_Serving/Ad_Optimization.htmlSome ads perform better than other ads. It means that some ads generate more revenue, more clicks, more conversions, a higher click-through ratio, or a higher conversion ratio. With this feature, you can choose to display the better performing ads more often. Our system automatically adjusts the ad priority based on near real-time ad performance data ...http://www.adspeed.com/Knowledges/35/Ad_Serving/Ad_Targeting.htmlBy applying advanced targeting criteria to individual ads, you can target, restrict and control its delivery to your desirable visitor segments. Any individual Ad, Zone or Campaign can be targeted with the following restrictions: Geographical Targeting (Geo-Targeting) Language (eg: English, Spanish, Vietnamese) Country (eg: UK, Spain, France, China) City (eg: Chicago, London, Sydney) Continent (eg: Asia, Europe, Africa) US state, Canadian province, and Great Britain region Geographical region, area, or province for other countries Date & Time Day of Week (Monday - Sunday) Time of Day (dayparting, eg: 09:00 - 17:00) Start & End Date (eg: October 10, 2009 to November 20, 2009) Metric Quota/Maximum Hourly raw or unique impressions Hourly raw or unique clicks Daily raw or unique impressions Daily raw or unique clicks Daily conversions or transactions Daily revenue Monthly raw or unique impressions Monthly raw or unique clicks Monthly conversions or transactions Monthly revenue Total raw or unique impressions Total raw or unique clicks Total conversions or transactions Total revenue For each Visitor Frequency Capping (eg: maximum 5 impressions/hour) Time Capping (eg: do not show this ad again to the same visitor in an hour) Visitor's IP address (eg: 200.201.202.203) Visitor's ISP/Domain (eg: *.myisp.com) Web Browser (eg: Firefox, Internet Explorer, Safari, Opera, iPhone, BlackBerry, web spiders, and also different versions of the same browser) Operating System and Platform (eg: Windows, Linux, Macintosh, SymbianOS) Referring Page (came-from/source page) Ad Placement Page (browsing/visiting page) Other Keyword/Contextual Targeting Demographic or User Profile Targeting Competitive and Companion Positioninghttp://www.adspeed.com/Knowledges/782/Ad_Serving/Campaign_Zone_Targeting.htmlIn additional to putting restrictions on any individual ad, you can put restrictions on any zone or campaign. The evaluation process follows these steps for an example of ad A linked to zone Y,Z and Campaign C,D: Restrictions for ad A are evaluated first If this is in a zone serving code (choose ads from zone Y), the restrictions for zone Y will be evaluated next If this is the direct serving code only for ad A, no zone restriction will be considered Last, the system will evaluate all parent campaigns for ad A, meaning restrictions for campaign C and D will be evaluated At any step the evaluation fails, the system will skip this ad and look at another ad in the rotation Some examples for zone/campaigns restrictions: Campaign D has a maximum limit of 10,000 impressions per month for several asssigned ads Zone MacSection targets visitors running operating system MacOS, you don't need to put restriction on each ad linked to this zone.http://www.adspeed.com/Knowledges/882/Ad_Serving/Competitive_Companion_Positioning.htmlCompetitive positioning prevents a certain ad from showing on the same page with another ad. Companion positioning tries to show 2 different ads together on the same page. For example: to stay within the terms of service, ads from Google AdSense and Yahoo Publisher Network should not be shown together on the same page. Requirement For this restriction to work, after setting up the restriction for the ads in our system, you need to use the JavaScript-only serving code with different spot numbers ...http://www.adspeed.com/Knowledges/38/Ad_Serving/Custom_Ad_Serving_Parameters.htmlIn additional to the standard options available when you generate the serving code, you can add custom parameters to the serving code for advanced functionalities. For example: "&dim=0x0x4|120x300x2|120x600" serves ads of multiple dimensions together, including text ads and banners "&keywords=garden+vegetables" applies keyword targeting "&wmode=transparent" changes WMODE setting "&noerror=1" turns off the standard error message to show nothing in case that there is an error during the ad selection process, such as no ad is available or the ad is restricted Pass-along parameter If you want to pass data into your RichMedia/HTML ad for tracking or targeting purposes, you can append "&custom=SIMPLE+TEXT" to the serving code. Then add the tag {AS:Serving:Custom} (or {AS:Serving:CustomEncoded} for url-encoded parameter} into the code for this ad where you want the actual data to be replaced. When this ad is served, our ad engine will replace {AS:Serving:Custom} with the value of "&custom=xxxx" from the serving code ...http://www.adspeed.com/Knowledges/341/Ad_Serving/Default_Secondary_Zone.htmlA zone can have another zone as default or secondary. In case no ad could be chosen for the primary zone, the system will try to fetch ads from the default/secondary zone. Chain of Zones You have the flexibility to create a chain of zones for a more advanced ad serving sequence. For example: Zone B is secondary to Zone A and Zone C is secondary to Zone B ...http://www.adspeed.com/Knowledges/50/Ad_Serving/Flexible_HTML_Target_Attribute.htmlThe HTML target attribute determines whether to open a link in a blank new window, the current window, or a user-defined window when the ad is clicked. Priority as an Ad Setting or a Serving Code Setting You can specify this target attribute both in the serving code and for each individual ad. If the ad has a target setting, this value has a higher priority than the target setting in the serving code. For example: the serving code sets _top but ad A sets _blank, _blank will be used ...http://www.adspeed.com/Knowledges/800/Ad_Serving/Impression_Beacons.htmlAn impression beacon is an invisible image used to count each complete impression. This method of counting impression is much more accurate than just counting every ad request, which could end up not being delivered and over-count impressions. For example: if the user for any reason (block ads, disconnect while loading the page, close browser suddenly), these are not complete impressions and will not be counted.http://www.adspeed.com/Knowledges/46/Ad_Serving/Priority_Serving_Frequency.htmlYou can specify which ads should display more or less often in comparison with other ads. With this feature and restrictions, you can easily distribute your inventory to each ad. Learn Morehttp://www.adspeed.com/Knowledges/47/Ad_Serving/Reloading_Ads_Automatically_without_Page_Reload.htmlBy default, ad will not reload itself until the visitor refreshes the web page or go to a new page. Instead of this behavior, you can set the number of seconds in the serving code so that the ad server automatically fetches and displays a new ad. This happens without your visitors having to reload their current viewing web page. After every X seconds, the ad will be refreshed, a new ad is displayed and a new impression is recorded ...