Ad Serving

Ad Formats and Ad Dimensions

Our ad server can deliver many different ad formats: Standard image banners (GIF, PNG, JPG, and BMP files) Flash/SWF ads Video ads (pre-roll, mid-roll, post-roll, FLV, MP4, Flash/SWF video player, QuickTime MOV, Windows Media WMV) Text link ads Rich-media and HTML ads (forms, mix text and image, expandable ad, layer/floating ad, peeling ad, catfish ad, etc.) All third-party ad servers, including DoubleClick, Atlas, Google AdSense, and other vendors Ad Wizard The rich-media wizard can assist you to create and tune many ad types without the technical requirements. In most cases, you simply enter the ad URL and its dimensions. The wizard will generate the required HTML code to display your rich-media ad. Ad Dimension Your creative can be of any dimension. ...

Ad Optimization

It is a fact that some ads perform better than other ads. It means that some ads generate more revenue, more clicks, more conversions, a higher click-through ratio, or a higher conversion ratio. With this feature, you can choose to display the better performing ads more often. This increases the ROI for better ads and raise a flag on poor ads that should be revised/improved. ...

Ad Tag and Serving Code

Rotating Multiple Ads or Serving One Specific Ad You can choose between two types of rotation: rotate multiple ads within a zone or serve one specific ad all the time. Learn More Reloading Ads Automatically without a Page Reload You can set the ads to refresh automatically without any visitor's action. Learn More Spot Number for Non-Duplicate Ads To avoid duplicate ads on the same pages, you would need to assign each ad placements with a unique spot number. Learn More Serving Multiple Ad Dimensions with a Single Ad Tag When you generate the serving code, you can choose to serve a specific ad dimension (eg: 468x60), any ad dimension in a zone, or a mix of ad dimensions (eg: 120x600 and 160x600 ads on the right/left side). ...

Ad Targeting

By applying advanced targeting criteria to individual ads, you can target, restrict and control its delivery to your desirable visitor segments. Any individual Ad, Zone or Campaign can be targeted with the following restrictions: Geographical Targeting (Geo-Targeting) Language (eg: English, Spanish, Vietnamese) Country (eg: UK, Spain, France, China) City (eg: Chicago, London, Sydney) Continent (eg: Asia, Europe, Africa) US state, Canadian province, and Great Britain region Geographical region, area, or province for other countries US Metropolitan Code (DMA) US Phone Area Code US Zipcode and Canadian Postal Code Date & Time Day of Week (Monday - Sunday) Time of Day (dayparting, eg: 09:00 - 17:00) Start & End Date (eg: October 10, 2009 to November 20, 2009) Metric Quota/Maximum Hourly raw or unique impressions Hourly raw or unique clicks Daily raw or unique impressions Daily raw or unique clicks Daily conversions or transactions Daily revenue Monthly raw or unique impressions Monthly raw or unique clicks Monthly conversions or transactions Monthly revenue Total raw or unique impressions Total raw or unique clicks Total conversions or transactions Total revenue For each Visitor Frequency Capping (eg: maximum 5 impressions/hour) Time Capping (eg: do not show this ad again to the same visitor in an hour) Visitor's IP address (eg: 200.201.202.203) Visitor's ISP/Domain (eg: *.myisp.com) Web Browser (eg: Firefox, Internet Explorer, Chrome, Safari, Opera, iPhone, iPad, Android, BlackBerry, web spiders, and also different versions of the same browser) Operating System and Platform (eg: Windows, Linux, Macintosh, iOS, Android, SymbianOS) Referring Page (come-from/source page) Ad Placement Page (browsing/visiting page) Other Keyword/Contextual Targeting Demographic or User Profile Targeting Competitive and Companion Positioning Share of Voice (Share of Impression)

Ad Tracking

Our system can track ad impressions, clicks, conversions and custom events. Impressions An impression beacon is an invisible image used to count each complete impression. This method of counting impression is much more accurate than just counting every ad request, which could end up not being delivered and over-count impressions. For example: if the user for any reason (block ads, disconnect while loading the page, close browser suddenly), it will not be counted as an impression. ...

Competitive & Companion Positioning

Competitive positioning prevents a certain ad from showing on the same page with another ad. Companion positioning tries to show 2 different ads together on the same page. The two ads should be linked by a companion/competitive positioning restriction. Setup Click on an ad name Select "Restrictions" tab, click "Add" Choose the type to be "Companion/Competitive Positioning" Choose the other ad that you want to show on the same page (companion), or don't want to show on the same page (competitive) Requirement For competitive and companion positioning restriction to work, you need to apply the restriction to the ads in our system first, then use one of the following options for the serving code: Option 1 (recommended): Single-ad-call serving code to display multiple ad placements with one request to the ad server. ...

Default and Secondary Zone

A zone can have another zone as default or secondary. In case no ad can be selected from the primary zone, the ad server will try to fetch ads from the default/secondary zone. Chain of Zones You have the flexibility to create a chain of zones with several layers for a more advanced ad serving sequence. For example: Zone B is secondary to Zone A and Zone C is secondary to Zone B. ...

Email Ad Serving

You can display advertising in email messages and newsletters with our ad server. Most email clients do not allow