Help Center Features Ad Serving

Custom Ad Serving Parameters

In additional to the standard settings available when you generate the serving code, you can add custom parameters to the serving code for advanced functionality. You can paste one or more values (without the quotes) into the custom parameter field. For example:

• "&dim=0x0x4|120x300x2|120x600" serves ads of multiple dimensions together, including text ads and banners
• "&keywords=garden+vegetables" applies keyword targeting
• "&wmode=transparent" changes WMODE setting
• "&noerror=1" turns off the standard error message to show nothing in case that there is an error during the ad selection process, such as no ad is available or the ad is restricted

Pass-along parameter

If you want to pass data into your RichMedia/HTML ad for tracking or targeting purposes, you can append "&custom=SIMPLE+TEXT" to the serving code. Then add the tag {AS:Serving:Custom} (or {AS:Serving:CustomEncoded} for url-encoded parameter} into the code for this ad where you want the actual data to be replaced. When this ad is served, our ad engine will replace {AS:Serving:Custom} with the value of "&custom=xxxx" from the serving code. You can have up to six (6) custom params:

1. custom => {AS:Serving:Custom} and {AS:Serving:CustomEncoded}
2. custom1 => {AS:Serving:Custom1} and {AS:Serving:CustomEncoded1}
3. custom2 => {AS:Serving:Custom2} and {AS:Serving:CustomEncoded2}
4. custom3 => {AS:Serving:Custom3} and {AS:Serving:CustomEncoded3}
5. custom4 => {AS:Serving:Custom4} and {AS:Serving:CustomEncoded4}
6. custom5 => {AS:Serving:Custom5} and {AS:Serving:CustomEncoded5}

Other Articles in Ad Serving

• Ad Formats and Ad Dimensions
• Ad Optimization
• Ad Tag and Serving Code
• Ad Targeting
• Ad Tracking
• Competitive & Companion Positioning
• Default and Secondary Zone
• Mobile Ad Serving
• Priority in Serving Frequency
• Secure Ad Serving with SSL
• Text Link Ads
• Zone Targeting and Campaign Targeting

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