Help Center Features Ad Serving

Custom Ad Serving Parameters

In additional to the standard options available when you generate the serving code, you can add custom parameters to the serving code for advanced functionalities. For example:

• "&dim=0x0x4|120x300x2|120x600" serves ads of multiple dimensions together, including text ads and banners
• "&keywords=garden+vegetables" applies keyword targeting
• "&wmode=transparent" changes WMODE setting
• "&noerror=1" turns off the standard error message to show nothing in case that there is an error during the ad selection process, such as no ad is available or the ad is restricted

Pass-along parameter

If you want to pass data into your RichMedia/HTML ad for tracking or targeting purposes, you can append "&custom=SIMPLE+TEXT" to the serving code. Then add the tag {AS:Serving:Custom} (or {AS:Serving:CustomEncoded} for url-encoded parameter} into the code for this ad where you want the actual data to be replaced. When this ad is served, our ad engine will replace {AS:Serving:Custom} with the value of "&custom=xxxx" from the serving code. You can have up to six (6) custom params:

1. custom => {AS:Serving:Custom} and {AS:Serving:CustomEncoded}
2. custom1 => {AS:Serving:Custom1} and {AS:Serving:CustomEncoded1}
3. custom2 => {AS:Serving:Custom2} and {AS:Serving:CustomEncoded2}
4. custom3 => {AS:Serving:Custom3} and {AS:Serving:CustomEncoded3}
5. custom4 => {AS:Serving:Custom4} and {AS:Serving:CustomEncoded4}
6. custom5 => {AS:Serving:Custom5} and {AS:Serving:CustomEncoded5}

Other Articles in Ad Serving

• Ad Optimization
• Ad Targeting
• Campaign/Zone Targeting
• Competitive & Companion Positioning
• Default and Secondary Zone
• Flexible HTML "Target" Attribute
• Impression Beacons
• Priority in Serving Frequency
• Reloading Ads Automatically without a Page Reload
• Rotating Multiple Ads or Serving One Specific Ad
• Secure Ad Serving with SSL
• Serving Embedded, Pop-up, Pop-under, or Interstitial Ads
• Serving Image, Text, Video, Flash, Rich-media, HTML, and Third-party Ads
• Serving Multiple Ad Dimensions with a Single Ad Tag
• Serving Multiple Ads with a Single Ad Tag
• Serving Multiple Zones with a Single Ad Tag
• Spot Number for Non-Duplicate Ads
• Support for All Ad Dimensions
• Text Link Ads

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