Help Center Manage Your Account Serving Code

What are custom ad serving settings? Can I pass along my own ad variables?

These are additional settings available to the serving code for advanced functionality.

Custom Parameters

You can enter one of the following values, without the quotes, into the "Custom Parameters" field when generating the serving code. For example:

• "&dim=0x0x4|120x300x2|120x600" serves ads of multiple dimensions together, including text ads and banners
• "&keywords=garden+vegetables" applies keyword targeting
• "&wmode=transparent" changes WMODE setting
• "&custom=Custom+Ad+Data" your custom ad data (see below)

Pass-along Parameters

If you want to pass data into your RichMedia/HTML ad for tracking or targeting purposes, you can append "&custom=SIMPLE+TEXT" to the serving code. Then add the tag {AS:Serving:Custom} (or {AS:Serving:CustomEncoded} for url-encoded parameter} into the code for this ad where you want the actual data to be replaced. When this ad is served, our ad engine will replace {AS:Serving:Custom} with the value of "&custom=xxxx" from the serving code. You can have up to six (6) custom params:

1. custom => {AS:Serving:Custom} and {AS:Serving:CustomEncoded}
2. custom1 => {AS:Serving:Custom1} and {AS:Serving:CustomEncoded1}
3. custom2 => {AS:Serving:Custom2} and {AS:Serving:CustomEncoded2}
4. custom3 => {AS:Serving:Custom3} and {AS:Serving:CustomEncoded3}
5. custom4 => {AS:Serving:Custom4} and {AS:Serving:CustomEncoded4}
6. custom5 => {AS:Serving:Custom5} and {AS:Serving:CustomEncoded5}

Special Variables

There are some special variables that will be replaced with actual value at run-time.

• "[timestamp]" will be replaced with the current timestamp to be used for random generator
• "[ASZoneID]" will be replaced with the zone ID
• "[ASAdID]" will be replaced with the ad ID

Other Articles in Serving Code

• Can I have ads refresh automatically without a page reload?
• How can I avoid duplicate ads on the same page?
• How can I combine multiple ads in the same placement?
• How can I customize the interstitial ad template?
• How can I defer ads until after the page has finished loading?
• How can I put ads into my blog/website?
• How can I serve multiple ad dimensions in the same place?
• How can I serve multiple zones with a single server request?
• How can I support click tracking for external ad servers?
• How do I add current timestamp into the serving code?
• How do I set up advertising on WordPress?
• What are different formats of serving code?
• What are different types of serving code?
• What are interstitial ads?
• What are the effects of ad blocking software?
• What is pop-up/pop-under serving code?
• What is the serving code?
• What is WMODE for SWF ads? How can I change it?
• Where is the publisher-side file for iframe busting?
• Why doesn't the provided HTML serving code work?

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