<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>For Publishers</title><link>http://www.adspeed.com/Knowledges/44/Publishers.html</link><description>Instructions to begin using our ad management and ad serving solution</description><image><title>For Publishers</title><link>http://www.adspeed.com/Knowledges/44/Publishers.html</link><url>http://www.adspeed.com/img/as/adspeed-chosen.gif</url></image><item><title>Ad</title><link>http://www.adspeed.com/Knowledges/24/Publishers/Ad.html</link><guid>http://www.adspeed.com/Knowledges/24/Publishers/Ad.html</guid><description>An advertisement is a message served on publishing sites and it can be in many different formats, including: image, text-link, Flash, movie, video/audio clip, HTML code, Rich-Media ad from third parties. Relationship An ad can link to multiple Zones, multiple Groups, and an Advertiser. Similar terms Creative, banner, advert, advertisement Create a New Ad Sign into your account, follow the menu Ads/ Create a New Ad Click on the Add tab to enter the new ad's information Link an Ad to a Zone Sign into your account, follow the menu Ads / All Click on the ad name Click on Relations / All Zones tab Check the box next to a zone name to link to this ad Link an Ad to a Group Sign into your account, follow the menu Ads / All Click on the ad name Click on Relations / All Groups tab Check the box next to a group name to link to this ad Link Ad to an Advertiser Sign into your account, follow the menu Ads / All Click on the ad name Click on Relations / All Advertisers tab Select an Advertiser to link. Select a permission level: View and/or Edit this Ad, then click the Link button Apply a Restriction to an Ad Sign into your account, follow the menu Ads / All Click on the ad name Select Restrictions tab, click Add and choose a Restriction Type Generate Ad Tag to Serve/Display If you want to always display this ad, you can generate the static ad serving code for the ad.  ...</description></item><item><title>Advertiser</title><link>http://www.adspeed.com/Knowledges/23/Publishers/Advertiser.html</link><guid>http://www.adspeed.com/Knowledges/23/Publishers/Advertiser.html</guid><description>Advertisers buy ad inventory/space on websites from publishers to promote certain products or services. Advertisers can sign into their advertiser account to add campaigns, create ads, place orders with publishers, and view ad stats for their campaigns and ads. Relationship A publisher can have multiple advertisers. Each advertiser can have multiple campaigns and ads.  ...</description></item><item><title>Channel</title><link>http://www.adspeed.com/Knowledges/1067/Publishers/Channel.html</link><guid>http://www.adspeed.com/Knowledges/1067/Publishers/Channel.html</guid><description>Please enable Javascript or install/update a Flash/SWF player.swfobject.embedSWF("swf/fc3/DragNode.swf", "swf4f3387a5edaf2","200","400","8.0.0",null,{"dataURL":"%2FTools%2FentityRel.html%3Fxml%3D1%26type%3DChannel"},null); A channel is a collection of zones. For publishers or ad networks with many zones, it is better to group related zones together into channels so you can quickly access, manage and generate reports for these zones. For ad networks, you can classify member's website into categories. Each channel is a category.  ...</description></item><item><title>Getting Started</title><link>http://www.adspeed.com/Knowledges/70/Publishers/Getting_Started.html</link><guid>http://www.adspeed.com/Knowledges/70/Publishers/Getting_Started.html</guid><description>Congratulations on your new account with AdSpeed. To start serving ads on your website, please view the tutorial video or follow these simple steps: Video Tutorial Create a Zone, an ad placement on your website, from the menu Zones/Create a new Zone Create an Ad from the menu Ads/Create a new Ad Click on Link this ad to other entities, select the zone and click on Link button to link this ad to the zone Get the serving code by clicking on the menu Zones/All, click on a zone name, then click the Serving Code tab. Paste this HTML ad tag into your web page where you want to display the ad If you have any questions or problems, please consult our Help Center or contact us.</description></item><item><title>Group</title><link>http://www.adspeed.com/Knowledges/796/Publishers/Group.html</link><guid>http://www.adspeed.com/Knowledges/796/Publishers/Group.html</guid><description>Please enable Javascript or install/update a Flash/SWF player.swfobject.embedSWF("swf/fc3/DragNode.swf", "swf4f3387a5ef260","200","400","8.0.0",null,{"dataURL":"%2FTools%2FentityRel.html%3Fxml%3D1%26type%3DGroup"},null); A group is a collection of ads. A group is a management entity that is different from a zone. For publishers with many ads, it is better to group related ads together so you can quickly access, manage and generate reports for these ads. Groups do not have serving code like zones.  ...</description></item><item><title>Publisher</title><link>http://www.adspeed.com/Knowledges/22/Publishers/Publisher.html</link><guid>http://www.adspeed.com/Knowledges/22/Publishers/Publisher.html</guid><description>Publishers operate websites and generate revenue from selling ad inventory/space to advertisers. Relationships A publisher may have multiple Ads, Zones, Groups, and link to multiple Advertisers Create an account for your advertiser Publishers can open user accounts for advertisers to check ad performance reports directly. Sign into your account, follow the menu Advertisers/ Add a new Advertiser, fill in details about the advertiser and submit the form. A welcome message will be sent to your advertiser.  ...</description></item><item><title>Relationships between ad entities</title><link>http://www.adspeed.com/Knowledges/160/Publishers/Relationships_between_ad_entities.html</link><guid>http://www.adspeed.com/Knowledges/160/Publishers/Relationships_between_ad_entities.html</guid><description>In our system, there are different ad entities: Publishers, Advertisers, Zones, Campaigns, Ads and Groups. This diagram demonstrates the relationships between them. Relationship Diagram Please enable Javascript or install/update a Flash/SWF player.swfobject.embedSWF("swf/fc3/DragNode.swf", "swf4f3387a60fc88","450","500","8.0.0",null,{"dataURL":"%2FTools%2FentityRel.html%3Fxml%3D1%26type%3DOverview"},null); Entity Pairs The following diagram shows the relationship between each pair of entity types. A one-to-many relationship means that one entity can link to multiple entities but not the other way around.  ...</description></item><item><title>Zone</title><link>http://www.adspeed.com/Knowledges/12/Publishers/Zone.html</link><guid>http://www.adspeed.com/Knowledges/12/Publishers/Zone.html</guid><description>Please enable Javascript or install/update a Flash/SWF player.swfobject.embedSWF("swf/fc3/DragNode.swf", "swf4f3387a610ffb","200","400","8.0.0",null,{"dataURL":"%2FTools%2FentityRel.html%3Fxml%3D1%26type%3DZone"},null); Zone is the rotation pool of multiple ads. You can get a serving code for each individual zone. Other similar terms for zone include channel, slot, placement. Zone setups are very flexible and each publisher has a different situation.  ...</description></item></channel></rss>
