<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>For Publishers</title><link>http://www.adspeed.com/Knowledges/44/Publishers.html</link><description>Instructions to begin using our ad management and ad serving solution</description><image><title>For Publishers</title><link>http://www.adspeed.com/Knowledges/44/Publishers.html</link><url>http://www.adspeed.com/img/as/adspeed-chosen.gif</url></image><item><title>Getting Started</title><link>http://www.adspeed.com/Knowledges/70/Publishers/Getting_Started.html</link><guid>http://www.adspeed.com/Knowledges/70/Publishers/Getting_Started.html</guid><description>Congratulations on your new account with AdSpeed. To start serving ads on your website, please view video tutorial or follow these simple steps: Create a Zone, a section of your website, by clicking on the menu Zones / Create a new Zone Create an Ad by clicking on the menu Ads / Create a new Ad Click on Link this ad to other entities, select the zone and click on the Link button to link the ad to the zone Get the serving code by clicking on the menu Zones / All, click on a zone name, then click the Serving Code tab. Paste this HTML ad tag into your web page where you want to show the advertisement If you have any questions or problems, please consult our Help Center or contact us.</description></item><item><title>Channel</title><link>http://www.adspeed.com/Knowledges/1067/Publishers/Channel.html</link><guid>http://www.adspeed.com/Knowledges/1067/Publishers/Channel.html</guid><description>Please enable Javascript or install a Flash/SWF player.swfobject.embedSWF("swf/fc3/DragNode.swf", "swf4b9e1d3ec602a","200","400","8.0.0",null,null,{FlashVars:"&dataURL=%2FTools%2FentityRel.html%3Fxml%3D1%26type%3DChannel"}); A channel is a collection of zones. For publishers or ad networks with many zones, it is better to group related zones together into channels so you can quickly access, manage and generate reports for these zones. For ad networks, you can classify member's website into categories. Each channel is a category ...</description></item><item><title>Relationships between ad entities</title><link>http://www.adspeed.com/Knowledges/160/Publishers/Relationships_between_ad_entities.html</link><guid>http://www.adspeed.com/Knowledges/160/Publishers/Relationships_between_ad_entities.html</guid><description>In our system, there are different ad entities: Publishers, Advertisers, Zones, Campaigns, Ads and Groups. This diagram demonstrates the relationships between them. Relationship Diagram Please enable Javascript or install a Flash/SWF player.swfobject.embedSWF("swf/fc3/DragNode.swf", "swf4b9e1d3ec7799","450","500","8.0.0",null,null,{FlashVars:"&dataURL=%2FTools%2FentityRel.html%3Fxml%3D1%26type%3DOverview"}); Entity Pairs The following diagram shows the relationship between each pair of entity types. A one-to-many relationship means that one entity can link to multiple entities but not the other way around ...</description></item><item><title>Publisher</title><link>http://www.adspeed.com/Knowledges/22/Publishers/Publisher.html</link><guid>http://www.adspeed.com/Knowledges/22/Publishers/Publisher.html</guid><description>Publishers operate websites and generate revenue from selling ad inventory/space to advertisers. Relationships A publisher may have multiple Ads, Zones, Groups, and link to multiple Advertisers Create an account for your advertiser Publishers can open user accounts for advertisers to check ad performance reports directly. Sign into your account, follow the menu Advertisers/ Add a new Advertiser, fill in details about the advertiser and submit the form. A welcome message will be sent to your advertiser ...</description></item><item><title>Advertiser</title><link>http://www.adspeed.com/Knowledges/23/Publishers/Advertiser.html</link><guid>http://www.adspeed.com/Knowledges/23/Publishers/Advertiser.html</guid><description>Advertisers buy ad inventory/space on websites from publishers to promote certain products or services. Advertisers can sign into their advertiser account to add campaigns, create ads, place orders with publishers, and view ad stats for their campaigns and ads. Relationship An advertiser can have multiple campaigns, each campaign can have multiple ads Example Advertiser CandidateA has one campaign PresidentElectionA which includes 2 ads: TaxBreak and ImproveEducation. Enable/Disable the Advertiser feature Sign into your account, follow the menu My Account / Add-ons / Advertisers Enable/Disable Can my advertisers login to view their ads? Your advertisers can sign into their advertiser accounts using the same login form as publishers ...</description></item><item><title>Ad</title><link>http://www.adspeed.com/Knowledges/24/Publishers/Ad.html</link><guid>http://www.adspeed.com/Knowledges/24/Publishers/Ad.html</guid><description>An ad is a message served on publishing sites and it can be in any format: image, textlink, Flash, movie/audio clip, HTML code (RichMedia ad) Relationship An ad could be linked to multiple Zones, multiple Groups, and an Advertiser Similar terms Creative, banner, advert, advertisement Create a New Ad Sign into your account, follow the menu Ads/ Create a New Ad Click on the Add tab to enter the new ad's information Link Ad to Zones Sign into your account, follow the menu Ads/ All Click on the Ad's name Click on the Relations/ All Zones tabs Check the Zones you want to link this Ad to, then click the Link button Link Ad to Groups Sign into your account, follow the menu Ads/ All Click on the Ad's name Click on the Relations/ All Groups tabs Check the Groups you want to link this Ad to, then click the Link button Link Ad to an Advertiser Sign into your account, follow the menu Ads/ All Click on the Ad's name Click on the Relations/ All Advertisers tabs Select the Advertiser you want to View and/or Edit this Ad, then click the Link button Apply Restriction(s) to an Ad Sign into your account, follow the menu Ads/All Click on the ad's name Select the Restrictions tab and click on Add Generate Ad Tag to Serve/Display Sign into your account, follow the menu Ads/All Click on the Ad's name Click on the Serving Code tab Copy the Serving Code and paste it to the website(s) where you want to serve this ad Change the Status of an Ad You can change the status of an ad to active, pending, or deleted by following these steps: Sign into your account, follow the menu Ads/ All Select an ad you want to change its status, click the Edit tab, there you can change the Ad Status to Active/Deleted/Pending Lock an ad from modifications If you do not want any potential modifications to the ad settings, restrictions, rates, you can set the ad lock status to Locked. Once an ad is locked, you and your advertisers cannot modify it until it's manually unlocked.</description></item><item><title>Zone</title><link>http://www.adspeed.com/Knowledges/12/Publishers/Zone.html</link><guid>http://www.adspeed.com/Knowledges/12/Publishers/Zone.html</guid><description>Please enable Javascript or install a Flash/SWF player.swfobject.embedSWF("swf/fc3/DragNode.swf", "swf4b9e1d3ee1d75","200","400","8.0.0",null,null,{FlashVars:"&dataURL=%2FTools%2FentityRel.html%3Fxml%3D1%26type%3DZone"}); Zone is the rotation pool of multiple ads. You can get a serving code for each individual zone. Other similar terms for zone include channel, slot, placement. Zone setups are very flexible and each publisher has a different situation ...</description></item><item><title>Group</title><link>http://www.adspeed.com/Knowledges/796/Publishers/Group.html</link><guid>http://www.adspeed.com/Knowledges/796/Publishers/Group.html</guid><description>Please enable Javascript or install a Flash/SWF player.swfobject.embedSWF("swf/fc3/DragNode.swf", "swf4b9e1d3ee292d","200","400","8.0.0",null,null,{FlashVars:"&dataURL=%2FTools%2FentityRel.html%3Fxml%3D1%26type%3DGroup"}); A group is a collection of ads. A group is a management entity that is different from a zone. For publishers with many ads, it is better to group related ads together so you can quickly access, manage and generate reports for these ads. Groups do not have serving code like zones ...</description></item></channel></rss>