Help Center Manage Your Account Serving Code

What are different types of serving code?

There are 2 types of serving code: for each Zone and for each ad.

For a specific Zone

This serving code will serve, rotate ads within this zone. To get this serving code: click on a zone name, then click on the "Serving Code" tab. You can specify the ad dimension(s) to be served. The default ad tag serves ads of any dimension in this zone. It means you can later add new ads into the zone and not have to worry about updating the serving code. For example, it is useful for ads of similar dimensions such as 728x90 and 730x90.

For example: zone X has ad A & ad B. The serving code for zone X will serve both ad A & ad B, and if you want to add a new ad into the rotation, just assign a new ad C to zone X and it will automatically be included.

However, if you have both 728x90 and 120x600 ads in this zone, they will be served together. To avoid mixing up drastically different dimensions that could break your web design, you should select specific ad dimension(s).

In addition to the basic settings, you can also set up other settings under the Advanced Settings for a zone's serving code such as:

• Serving Spot Number
• Number of Ads
• Reload ad automatically after a number of seconds
• Security (SSL or regular pages)
• Custom Parameters

For a specific Ad

This serving code will only show this particular ad. To get this serving code: click on an ad name, then click on the Serving tab. Besides basic settings, you can also set up other settings under the Advanced Settings for an ad such as:

• Reload ad automatically after a number of seconds
• Security (SSL or regular pages)
• Custom Parameters

For accuracy in reporting, all impressions and clicks recorded by an ad's serving code will not be associated with any zone. For example: the serving code for ad A will always serve ad A and nothing else. If ad A is disabled/restricted then an error message will be displayed.

Other Articles in Serving Code

• What is the serving code?
• How can I put ads into Blogger and TypePad?
• What is AdSpeed Plugin for WordPress?
• How can I serve multiple zones with a single server request?
• How do I set up advertising on WordPress?
• How can I serve multiple ad dimensions in the same place?
• What are different formats of serving code?
• How can I combine multiple ads in the same placement?
• What is WMODE for SWF ads? How can I change it?
• How can I avoid duplicate ads on the same page?
• How do I add current timestamp into the serving code?
• What are the problems with ad blocking software?
• What are interstitial ads?
• How can I customize the interstitial ad template?
• What is pop-up/pop-under serving code?
• Why doesn't the provided HTML serving code work?
• How can I support click tracking for external ad servers?
• Can I have ads refresh automatically without a page reload?

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