Assuming you, the advertiser, has placed our conversion tracking code at the end of the ordering process (for eg: "Thank You" page), the process will follow these steps:
- A visitor clicks on the ad and begins browsing the advertiser's store on Sep 10
- The system records a click on Sep 10
- A cookie is created to track conversions for this click, could last up to 30 days
- The visitor eventually makes a purchase on Sep 15 and get to the Thank You page with the conversion tracking code
- The system records this conversion because this user clicked on an ad that is currently assigned to this advertiser to get to the store
- If the conversion is not unique within 24 hours (similar to Unique/Raw Impressions), the transaction count will be incremented but not the conversion count
- The conversion stats report will show on Sep 10, there is a click, one conversion and one transaction for this click
Some notes about conversion tracking:
- The conversion tracking code should be placed in the right page(s). For example: if the code is placed on the order form instead of the Thank You page, the conversions are the interests in the product and not the actual purchases. Generally, it should not be easily accessible from the web unless you want to count conversions of key pageviews.
- If the visitor refreshes/reloads the Thank You page, the transaction count (and its dollar value) will be incremented. To avoid this situation, you can have a middle page with the conversion tracking code that quickly redirects to the final Thank You page. For example, page A has the tracking code. After ordering, the shopping cart redirects to page A. In turn, page A records the conversion then quickly redirects to the Thank You page.
- Our conversion tracking system is designed to be very flexible and you can customize it to track what is beneficial.
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