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What are the problems with ad blocking software?

Unfortunately, we will not be able to serve ads to visitors who enable ad blockers because these applications are designed to block ads. We choose not to constantly implement little tricks and work-arounds here and there to bypass the blockers because the visitor has made a decision and we should honor that. Otherwise, ads only annoy your visitors more and might have a negative effect on your website and your advertisers.

There are different methods utilized by ad blockers: some resolve the ad server's known IP addresses or hostnames to a local/private IP (127.0.0.1), other remove/strip the IMG tag before displaying the page to end user (for example: Norton Personal Security/Firewall). If you use a private brand, some ad blockers might not recognize the subdomain you use to serve ads as a known ad server hostname and therefore allow ads to be served.

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