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What is an impression beacon?
An impression beacon is an invisible image used to count each complete impression. This method of counting impression is much more accurate than just counting every ad request, which could end up not being delivered and over-count impressions. For example: if the user for any reason (block ads, disconnect while loading the page, close browser suddenly), these are not complete impressions and will not be counted.Other Articles in Serving Code
Understand advanced ad serving settings for standard, pop-up/pop-under, and interstitial serving code
- What is the serving code?
- How can I put ads into Blogger and TypePad?
- What is AdSpeed Plugin for WordPress?
- How do I set up advertising on WordPress?
- What are different formats of serving code?
- What is WMODE for SWF ads? How can I change it?
- What are different types of serving code?
- How do I add current timestamp into the serving code?
- What are the problems with ad blocking software?
- What are interstitial ads?
- How can I customize the interstitial ad template?
- What is pop-up/pop-under serving code?
- Why doesn't the provided HTML serving code work?
- How can I support click tracking for external ad servers?
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