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What is an impression beacon?

Other articles in Serving Code

• What is the serving code?
• What are different formats of serving code?
• What are different types of serving code?
• What is an impression beacon?
• How do I add current timestamp into the serving code?
• What are the problems with ad blocking software?
• What are interstitial ads?
• How can I customize the interstitial ad template?
• What is pop-up/pop-under serving code?
• Why doesn't the provided HTML serving code work?
• How can I support click tracking for external ad servers?

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