Help Center Reporting Overview

Raw/Gross Click and Unique Click

Each time a visitor clicks on an ad on your web site, our system will count it as a raw/gross click. A unique click is counted only once within a 24 hour-period. After 24 hours, the click on this ad from this visitor is counted again as a new unique click. A cookie is used to distinguish between unique and raw clicks. Similar terms include: click-thru, or click-through.

Other Articles in Overview

• Ad Interaction Tracking
• Click-Thru Rate (CTR)
• Gross Impression and Unique Impression
• How accurate is ad tracking and reporting?
• How can I exclude deleted entities from stats reports?
• How can I subscribe to RSS stats feeds?
• How do I change the reporting period?
• How do I send the email statistic reports to my advertisers or myself?
• How is ad metrics in multiple zones calculated?
• Overall Report
• What are different chart types?

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