Each time a visitor clicks on an ad on your web site, our system will count it as a raw click. A unique click is counted only for one visitor viewing a particular ad within a 24hr period. Cookie is used to distinguish between unique and raw. Similar terms: clk, click-thru.
Raw/Unique Visitor "Definition: All visitors from any IP are counted as raw visitors. Relationship: This number is always higher than the number..." 35% relevant in ReportingStatistics Reports