Help Center Features Ad Serving

Impression Beacons

An impression beacon is an invisible image used to count each complete impression. This method of counting impression is much more accurate than just counting every ad request, which could end up not being delivered and over-count impressions. For example: if the user for any reason (block ads, disconnect while loading the page, close browser suddenly), these are not complete impressions and will not be counted.

Other Articles in Ad Serving

• Ad Optimization
• Ad Targeting
• Campaign/Zone Targeting
• Competitive & Companion Positioning
• Custom Ad Serving Parameters
• Default and Secondary Zone
• Flexible HTML "Target" Attribute
• Priority in Serving Frequency
• Reloading Ads Automatically without a Page Reload
• Rotating Multiple Ads or Serving One Specific Ad
• Secure Ad Serving with SSL
• Serving Embedded, Pop-up, Pop-under, or Interstitial Ads
• Serving Image, Text, Video, Flash, Rich-media, HTML, and Third-party Ads
• Serving Multiple Ad Dimensions with a Single Ad Tag
• Serving Multiple Ads with a Single Ad Tag
• Serving Multiple Zones with a Single Ad Tag
• Spot Number for Non-Duplicate Ads
• Support for All Ad Dimensions
• Text Link Ads

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