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Reporting Overview
How accurate is the impression reporting?
The accuracy of reports are affected by ad blockers, different definition of unique visitors and our statistical method in collecting and presenting data.Ad Blockers
When your visitors use an ad blocking software on their computers, they see the web pages but no ad. Since they do not see ads, no impression is recorded in our system. An impression is recorded when a beacon, a tracking image, is successfully loaded into the browser. An impression is not yet recorded when the serving code is delivered. Ad blockers are designed to prevent images from loading and therefore the tracking image would not be requested from the visitor computer.Definition of Unique
There might be discrepancies between the numbers reported by our system and other systems. Our unique impression number is defined as per visitor (IP address) per ad within 24 hours. For other system, it might be per visitor within another time interval other than a 24-hour period.Collecting and Presenting Data
Numeric counters are recorded for every single impressions, clicks and conversions. On the other hand, detailed information about your visitors are collected on a representative sampling basis.Other Articles in Overview
Reports on impressions, clicks, geographical, and technical data
- Ad Interaction Tracking
- Click-Thru Rate (CTR)
- How can I exclude deleted entities from stats reports?
- How can I subscribe to RSS stats feeds?
- How do I change the reporting period?
- How do I send the email statistic reports to my advertisers or myself?
- How is ad metrics in multiple zones calculated?
- Overall Report
- Raw or Unique Click
- Raw or Unique Impression
- What are different chart types?
Cannot find an answer for your question? Ask our Customer Care team
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