Help Center Manage Your Account Technical

Do ad clicks have referrer information from my site?

Referrer information can be useful to determine the source of traffic. However, this field is controlled by the visitor's browser. Most browsers pass it on to the destination website in its original format while other browsers block or remove this field for privacy and other purposes.

301 vs. 302

If someone clicks on an ad on your website and goes to the advertiser's website through our tracking system, our click tracker records the click and visitor details first, then points the visitor to the correct advertiser's website. To redirect, our ad server issues a 301 or 302 HTTP header, depending on your account's setting. You can change this behavior by following the menu My Account/Profile, click on the Settings tab and change Click Redirection Code.

A "301 Moved Permanently" redirection is more search-engine friendly as it helps the search spider/crawler correctly rank and locate advertiser's website. It is suggested by major search engines as the proper method for off-site redirection.

A "302 Found" redirection is a temporary redirection. It might confuse some search engines as to which is the real page. Content and PageRank hijacking is often associated to the usage of 302 redirection.

Iframe vs. JavaScript

Additionally, it also depends on the serving code's format. If the ad is served via Iframe, the referrer URL is from our ad server. If the ad is served via JavaScript, the referrer URL is from your website. If you want your website to show up as the referrer source on advertiser's web analytics, you should use JavaScript, or use your own white label ad serving domain. If your advertiser wants to better classify the clicks, they can further tag the link with their own analytic parameters.

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