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How can I support click tracking for external ad servers?

This feature is applicable to you if you place AdSpeed's serving code into another ad server and the other server wants to track clicks. By default, the other system should be able to record impressions without any problem.

However, to track clicks for ads generated dynamically through our iframe/javascript code, it requires both ad servers (AdSpeed and the other ad server) to support a special parameter. This feature is reciprocal between ad servers and our system fully support both sides. Here is the click flow:

  1. Overview: AdSpeed -> External Ad Server -> Destination URL
  2. When a visitor clicks on the ad, AdSpeed records this click first.
  3. AdSpeed passes to the external click tracker, which in turn, logs this click into their system.
  4. The external click tracker finally redirects visitor to the destination URL.

Requirements

The external click tracker (from the other ad server) needs to redirect visitor to the given destination URL after processing the click event. For example: if the link is

It should redirect to http://videoserving.com after recording this click.

In the serving code generated by our system, you need to add a special parameter r to the IFRAME/JavaScript links.

Syntax: http://AdSpeedClickTracker/...&r=http://ExternalClickTrackerLink

For example:

Sample Usage - DoubleClick

You wants to serve a zone through DoubleClick's ad network. For DoubleClick to track clicks, they have a special parameter called "ad server macro %c", which would be replaced, upon serving, by DoubleClick's click tracking link. When generating the ad serving code in AdSpeed, to allow DoubleClick to record clicks before redirect visitors to the destination link, you need to add "r=%c" at the end of IFRAME/JavaScript links. You then send this serving code to DoubleClick to enter into their ad server.

Support

If you have difficulties implementing this setup, please contact our staff with the external click tracking URL for assistance.
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