Help Center Manage Your Account Serving Code

How can I support click tracking for external ad servers?

This feature is applicable to you if you place AdSpeed's serving code into another ad server and the other server wants to track clicks. By default, the other system should be able to record impressions without any problem.

However, to track clicks for ads generated dynamically through our iframe/javascript code, it requires both ad servers (AdSpeed and the other ad server) to support a special parameter. This feature is reciprocal between ad servers and our system fully supports both sides. Here is the click flow:

1. Overview: AdSpeed -> External Ad Server -> Destination URL
2. When a visitor clicks on the ad, AdSpeed records this click first.
3. AdSpeed passes to the external click tracker, which in turn, logs this click into their system.
4. The external click tracker finally redirects visitor to the destination URL.

Requirements

The external click tracker (from the other ad server) needs to redirect visitor to the given destination URL after processing the click event. For example: if the link is

http://advertserver.com/clicktracker?goto=http://macrophotos.net It should redirect to http://macrophotos.net after recording this click.

In the serving code generated by our system, you need to add a special parameter r to the IFRAME/JavaScript links.

Syntax: http://AdSpeedClickTracker/...&r=http://ExternalClickTrackerLink

For example: <iframe src="http://g.adspeed.net/serv/...&r=http://advertserver.com/click?goto="> ... </iframe> or <script src="http://g.adspeed.net/serv/...&r=http://advertserver.com/click?goto="> </script>

Sample Usage - DoubleClick

You wants to serve a zone through DoubleClick's ad network. For DoubleClick to track clicks, they have a special parameter called "ad server macro %c", which would be replaced, upon serving, by DoubleClick's click tracking link. When generating the ad serving code in AdSpeed, to allow DoubleClick to record clicks before redirect visitors to the destination link, you need to add "r=%c" at the end of IFRAME/JavaScript links. You then send this serving code to DoubleClick or the website to enter into their DART ad server.

Support

If you have difficulties implementing this setup, please contact our staff with the external click tracking URL for assistance.

Other Articles in Serving Code

• What is the serving code?
• How can I put ads into Blogger and TypePad?
• What is AdSpeed Plugin for WordPress?
• How do I set up advertising on WordPress?
• What are different formats of serving code?
• What is WMODE for SWF ads? How can I change it?
• What are different types of serving code?
• What is an impression beacon?
• How do I add current timestamp into the serving code?
• What are the problems with ad blocking software?
• What are interstitial ads?
• How can I customize the interstitial ad template?
• What is pop-up/pop-under serving code?
• Why doesn't the provided HTML serving code work?

Cannot find an answer for your question? Ask our Customer Care team

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