Help Center Manage Your Account Serving Code

How can I support click tracking for external ad servers?

This feature is applicable to you if you place AdSpeed's serving code into another ad server and the other ad server wants to track clicks for this ad.

By default, the other system should be able to record impressions without any problem. However, to track clicks for ads generated dynamically through our iframe/javascript code, it requires both ad servers (AdSpeed Ad Server and the external ad server) to support a special parameter.

Click Macro

The click macro is r=[ExternalClickTrackerLink]

http://g.adspeed.net/...&r=[ExternalClickTrackerLink]

How It Works

This feature is reciprocal between ad servers and our system fully supports both sides. Here is the click flow:

1. Overview: AdSpeed -> External Ad Server -> Destination URL
2. When a visitor clicks on the ad, AdSpeed records this click first.
3. AdSpeed passes to the external click tracker, which in turn, logs this click into their system.
4. The external click tracker finally redirects visitor to the destination URL.

Requirements

The external click tracker (from the other ad server) needs to redirect visitors to the given destination URL after processing the click event. For example:

http://advertserver.com/clicktracker?goto=http://macrophotos.net

It should redirect to http://macrophotos.net after recording this click.

In the serving code generated by AdSpeed Ad Server, you need to add a special parameter r to the IFRAME/JavaScript requests. Format:

http://g.adspeed.net/...&r=[ExternalClickTrackerLink]

Examples:

<iframe src="http://g.adspeed.net/serv/...&amp;r=http://advertserver.com/click?goto=">
...
</iframe>
or 
<script src="http://g.adspeed.net/serv/...&amp;r=http://advertserver.com/click?goto=">
</script>

Sample Usage - DoubleClick

You wants to serve a zone through DoubleClick's ad network. For DoubleClick to track clicks, they have a special parameter called "ad server macro" %%CLICK_URL_ESC%% (or %c in certain versions), which would be replaced upon serving by DoubleClick's click tracking link. When generating the ad serving code in AdSpeed, to allow DoubleClick to record clicks before redirect visitors to the destination link, you enter "&r=%%CLICK_URL_ESC%%" into the Custom Parameter field. Then, you can send this serving code to the website to enter into its DoubleClick/DFP ad server.

<script src="http://g.adspeed.net/serv/...&amp;r=%%CLICK_URL_ESC%%"></script>

Technical Support

If you have difficulties implementing this setup, please contact our staff with the external click tracking URL for further assistance.

Other Articles in Serving Code

• Can I have ads refresh automatically without a page reload?
• How can I avoid duplicate ads on the same page?
• How can I combine multiple ads in the same placement?
• How can I customize the interstitial ad template?
• How can I defer ads until after the page has finished loading?
• How can I put ads into my blog/website?
• How can I serve multiple ad dimensions in the same place?
• How can I serve multiple zones with a single server request?
• How do I add current timestamp into the serving code?
• How do I set up advertising on WordPress?
• What are custom ad serving settings? Can I pass along my own ad variables?
• What are different formats of serving code?
• What are different types of serving code?
• What are interstitial ads?
• What are the effects of ad blocking software?
• What is pop-up/pop-under serving code?
• What is the serving code?
• What is WMODE for SWF ads? How can I change it?
• Where is the publisher-side file for iframe busting?
• Why doesn't the provided HTML serving code work?

Search Help Center

Cannot find an answer for your question? Ask our Customer Care team

Related Articles

• How do I track clicks for HTML/RichMedia ads?

  "To track clicks for HTML ads, check "Automatically process RichMedia/HTML code to track clicks" below the HTML code box. This ..."

  46% relevant in Manage Your Account Banner, Richmedia, and Text Ads
• Destination URL or Click URL

  "The destination URL, click URL, or landing page, is the website address that a visitor goes to when he/she clicks ..."

  33% relevant in Manage Your Account Banner, Richmedia, and Text Ads
• Click Tracking URL

  "The click tracking URL is generated dynamically by our ad server for the purpose of tracking clicks. Our click tracker ..."

  31% relevant in Manage Your Account Banner, Richmedia, and Text Ads
• Ad

  "Documentation for API methods to manage one or multiple ads. API Version1.2.7 (build 20110606). Documentation was last modified on Sun, ..."

  27% relevant in Manage Your Account AdSpeed API