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Help Center > Features > Selling Ads to Advertisers

Media Kit for Zone

Publishers can set media rates (CPM, CPC, CPA, flat fee) for each zone. These rates will be showed to potential advertisers in publisher's media kit and they are used to charge advertisers. Any zone with ad rates will be included into the media kit.

Setup a new media kit

In order for your potential advertisers to place an order, you need to setup the media kit for the zone(s):
  • Click on a zone name and choose "Rates" tab
  • You can see the existing rates, add new rates and preview the media kit for this zone

Rates

Potential advertisers can buy clicks, impressions, conversions or display time (one week, two weeks, one month)

Rate Brackets

Publishers can also set multiple rate brackets for volume discounts. For example: to advertise on zone "HomePage" it costs:
  • $10/CPM for under 10,000 impressions
  • $7/CPM for orders from 10,000 to 100,000 impressions
  • $5/CPM for orders over 100,000 impressions
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