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Help Center > Features > Selling Ads to Advertisers

Media Kit

Publishers can set media rates (CPM, CPC, CPA, flat fee) for each zone. These rates will be showed to potential advertisers in publisher's media kit and they are used to charge advertisers. There are two types of Media Kit: Media Kit for Publisher and Media Kit for Zones.
  • Media Kit for Publisher: this is the main Media Kit that include all the Media Kits for Zones. To turn this feature on, please follow the menu My Account/Add-ons/Enable Media Kit. To use this feature, you'd have to enable the Advertisers and the Invoices features too.
  • Media Kit for Zones: this is the Media Kit that you set up separately for each zone. Any zone with ad rates will be automatically included into the main media kit for publisher.

Setup a new media kit for zone

In order for your potential advertisers to place an order, you need to setup the media kit for the zone(s):
  • Click on a zone name and choose "Rates" tab
  • You can see the existing rates, add new rates and preview the media kit for this zone

Display the link "Advertise with us"

After you have set ad rates for at least one media kit for a zone, you are ready to display the link "Advertise with us" on your website(s) so your advertisers will sign up and place order directly with you. Here is how to get the tag of this link:
  • Follow the menu Advertisers/Media Kit
  • Copy all the code in the box under the "Link for this media kit", and place it on your website(s)

Rates

Potential advertisers can buy clicks, impressions, conversions or display time (one week, two weeks, one month)

Rate Brackets

Publishers can also set multiple rate brackets for volume discounts. For example: to advertise on zone "HomePage" it costs:
  • $10/CPM for under 10,000 impressions
  • $7/CPM for orders from 10,000 to 100,000 impressions
  • $5/CPM for orders over 100,000 impressions
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