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Help Center > Reporting > Overview

How are geographical/technical reports generated?

Geographical and technical reports contain detailed information about individual visitors to publisher's website(s). Due to the large amount of data collected for all visitors, we have to make a trade-off between speed of generating these reports and a small degree of accuracy. They are generated from a random statistical sampling (meaning it is only a portion of the total data from all visitors and selected by random). We keep 1,000 detailed visitor profiles for each ad and you can add more.
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