Help Center Manage Your Account Ad Targeting using Restrictions

Target ads by visitor city or metro area

Allow ad serving to visitors from a specific city, or a U.S. metropolitan area (DMA).

For city targeting, you need to specify a country from the drop-down selection box and then type in the city name. For example: United States - Los Angeles. For multiple-city targeting, you can use the same restriction and separate each city with a comma. For example: United States - San Diego, San Francisco

Example - Local Business

A real estate agent covers Chicago area should set her ads to show only to people living in Chicago. This yields the most targeted audience and higher lead ratio.

Example - Travel Destination

An ad banner to attract travelers to Paris does not need to display to current Parisians. This ad should be set to display to people that are outside of Paris, from other countries, from other cities. Thus, the restriction is to hide from people living in Paris.

Other Articles in Ad Targeting using Restrictions

• Companion & Competitive Positioning
• Demographic Targeting
• Frequency Capping
• Maximum/Target Quotas
• Restriction Status Notification
• Restrictions for an ad, zone, campaign or group
• Schedule Settings for Restriction
• Share of Voice - Share of Impression
• Showtime/Date Restrictions
• Start/End Date
• Target ads by placement URL or referring URL
• Target ads by visitor country
• Target ads by visitor language
• Target Keywords
• Time Capping
• Wizard for setting up restrictions

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