Help Center Manage Your Account Ad Targeting using Restrictions

Companion & Competitive Positioning

Competitive positioning prevents a certain ad from showing on the same page with another ad. Companion positioning tries to show 2 different ads together on the same page. The two ads should be linked by a companion/competitive positioning restriction.

Setup

• Click on an ad name
• Select "Restrictions" tab, click "Add"
• Choose the type to be "Companion/Competitive Positioning"
• Choose the other ad that you want to show on the same page (companion), or don't want to show on the same page (competitive)

Serving Code Requirement

For competitive and companion positioning restriction to work, you need to apply the restriction to the ads in our system first, then use one of the following options for the serving code:

• Option 1 (recommended): Single-ad-call serving code to display multiple ad placements with one request to the ad server. This method is recommended for the best performance. However, it requires some technical knowledge to integrate with your website. If you use this option, you do not need to set the spot number when generating the serving code.
• Option 2: JavaScript-only serving code with different spot numbers. You can change the spot number setting when generating the serving code as shown below: For example, ads from Google AdSense and Yahoo Publisher Network should not be shown together on the same page:
  • The top 728x90 Google AdSense ad has spot #1
  • The sidebar 120x600 Yahoo ad has spot #2

  Full-Companion Requirement

  Full companion means all ads on a page must be of the same type: either all companion ads or all non-companion ads. This allows the reliable display of companion ads and avoid mixing, or skipping, complementary ads. Thus, you would need to verify the restrictions to have enough companion and non-companion ads to go together on a single page.
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  Other Articles in Ad Targeting using Restrictions

  Learn about restrictions such as frequency capping, geotargeting, quota, roadblock, flight date, etc.
  • Demographic Targeting
  • Frequency Capping
  • Maximum/Target Quotas
  • Restriction Status Notification
  • Restrictions for an ad, zone, campaign or group
  • Schedule Settings for Restriction
  • Share of Voice - Share of Impression
  • Showtime/Date Restrictions
  • Start/End Date
  • Target ads by placement URL or referring URL
  • Target ads by visitor city or metro area
  • Target ads by visitor country
  • Target ads by visitor language
  • Target Keywords
  • Time Capping
  • Visitor IP Address
  • Wizard for setting up restrictions
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