Help Center Manage Your Account Ad Targeting using Restrictions

Companion & Competitive Positioning

Competitive positioning prevents a certain ad from showing on the same page with another ad. Companion positioning tries to show 2 different ads together on the same page. The two ads should be linked by a companion/competitive positioning restriction.

Setup

• Click on an ad name
• Select "Restrictions" tab, click "Add"
• Choose the type to be "Companion/Competitive Positioning"
• Choose the other ad that you want to show on the same page (companion), or don't want to show on the same page (competitive)

Requirement

For this restriction to work, after setting up the restriction for the ads in our system, you need to use the JavaScript-only serving code with different spot numbers. The same setup is required for companion positioning. You can change the spot number setting when generating the serving code as shown below:

Example

To stay within the terms of service, ads from Google AdSense and Yahoo Publisher Network should not be shown together on the same page.

• The top 728x90 Google AdSense ad has spot #1
• The sidebar 120x600 Yahoo ad has spot #2

Other Articles in Ad Targeting using Restrictions

• Demographic Targeting
• Frequency Capping
• Maximum/Target Quotas
• Over-delivery above the maximum impression limit
• Restriction Status Notification
• Restrictions for an ad, zone, campaign or group
• Showtime/Date Restrictions
• Start/End Date
• Target ads by placement URL or referring URL
• Target ads by visitor city
• Target ads by visitor country
• Target ads by visitor language
• Target Keywords
• Time Capping

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