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Reporting Overview
Click-Thru Rate (CTR)
CTR measures the effectiveness of an advertisement and it has this formula:CTR = (Clicks/Impression) x 100Other similar terms include: response rate, click-through ratio.
Example
A 1.0% CTR means that for every 100 impressions, there is 1 click.Monitoring CTR
You should measure each ad's CTR regularly and make appropriate changes to improve its CTR. An ad with a low CTR should be modified, or even removed from the rotation. An evaluation should be performed when an advertisement gets at least 1,000 impressions. If this impression threshold is met and it still has a low CTR, less than 0.1%, it should be checked for the use of headings, hot spots, an appropriate call to action and other effectiveness factors.Other Articles in Overview
Reports on impressions, clicks, geographical, and technical data
- Ad Interaction Tracking
- Gross Impression and Unique Impression
- How accurate is ad tracking and reporting?
- How can I exclude deleted entities from stats reports?
- How can I subscribe to RSS stats feeds?
- How do I change the reporting period?
- How do I send the email statistic reports to my advertisers or myself?
- How is ad metrics in multiple zones calculated?
- Overall Report
- Raw/Gross Click and Unique Click
- What are different chart types?
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