Help Center Reporting Overview

Click-Thru Rate (CTR)

CTR measures the effectiveness of an advertisement and it has this formula:

CTR = (Clicks/Impression) x 100

Other similar terms include: response rate, click-through ratio.

Example

A 1.0% CTR means that for every 100 impressions, there is 1 click.

Monitoring CTR

You should measure each ad's CTR regularly and make appropriate changes to improve its CTR. An ad with a low CTR should be modified, or even removed from the rotation. An evaluation should be performed when an advertisement gets at least 1,000 impressions. If this impression threshold is met and it still has a low CTR, less than 0.1%, it should be checked for the use of headings, hot spots, an appropriate call to action and other effectiveness factors.

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