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OverviewCTR = (Clicks/Impression) x 100Other similar terms include: response rate, click-through ratio.











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"Cost per action (CPA) is a relatively new measurement for ad effectiveness. This method counts conversions and transactions. Conversion A..."

"One visitor can view many ads. A raw/gross impression is counted every time the ad is displayed to any visitor...."

"CPM is the cost per 1,000 impressions. For example, a $1 CPM means $1 for 1000 ad views. For the..."

"Our system can track ad impressions, clicks, conversions and custom events. Impressions An impression beacon is an invisible image used..."