Help Center Features Reporting

Blocking/Excluding IP Addresses

If you and your co-workers test the website fully loaded with ads regularly, impressions and clicks can potentially be skewed by these activities. You would like to exclude your company's internal IP addresses from recording test impressions and clicks. There are also scenarios when you want to fight impression/click fraud by blocking IP addresses or ranges that use automated tools to inflate clicks/impressions.

Excluding vs. Blocking

Blocked IP addresses will not see any ad (no error is displayed, just a blank/empty result) while excluded IP addresses will see ads as usual but clicks and impressions are not recorded. Therefore, it is recommended to:

• exclude your own internal, office, or testing IP addresses
• block spam, fraud, attack, or other malicious IP addresses

Format

Click on the main menu My Account / Profile, then choose the Settings tab. Each IP address entry is separated by a comma. Wildcard notation is supported. For example: 192.168.2.*,127.0.0.1,192.168.10.20. Please note the input field has a limit of 250 characters. If you have many IPs to be excluded, please prepare a text file with one IP/range on each line and contact us. For a complex exclusion, a one-time setup fee might apply.

Other Articles in Reporting

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• Multiple Reporting Formats
• Online visitor report
• Real-time statistics reporting
• Revenue and Expense Reporting

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