Help Center Reporting Ad Metrics

Ad Events - Ad Interaction Tracking

If you want to track user interactions with the ad, you can use the ad interaction tracking URLs to record these events.

Example

A video ad requires the viewer to click on the Play button to begin streaming. You can record this user action to find out how many visitors actually play the video content. In additional to a standard ad impression, an event is recorded when the play button is pressed.

How to get the event tracking URLs

• Click on the ad name
• Click on the link "Ad Interaction Events" under "Advanced Integration" section. If you do not see this section, please contact us to enable the feature for your account
• On that page, you will the interface for managing event tracking URLs

Integration with Flash

You can use ActionScript sendAndLoad() method to load the event tracking pixel silently in the background.

var tracker=new LoadVars();
tracker.sendAndLoad('http://tracking.url',tracker,'GET');

Other Articles in Ad Metrics

• Click-Through Rate (CTR)
• Gross Click and Unique Click
• Gross Impression and Unique Impression

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