Help Center Reporting Overview

Ad Interaction Tracking

If you want to track user actions after an ad have been displayed, you can use our ad interaction tracking URL to record these events.

Example

A video ad requires the viewer to click on the Play button to begin streaming. You can record this user action to find out how many visitors actually play the video content. In additional to a standard ad impression, an event is recorded when the video is played.

Other Articles in Overview

• Click-Thru Rate (CTR)
• Gross Impression and Unique Impression
• How accurate is ad tracking and reporting?
• How can I exclude deleted entities from stats reports?
• How can I subscribe to RSS stats feeds?
• How do I change the reporting period?
• How do I send the email statistic reports to my advertisers or myself?
• How is ad metrics in multiple zones calculated?
• Overall Report
• Raw/Gross Click and Unique Click
• What are different chart types?

Cannot find an answer for your question? Ask our Customer Care team

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