Help Center Reporting Overview

What is a Report Trigger?

This is a smart reporting feature that allows you to control when to receive the email report. You can apply a trigger to an email report so that it only sends at the specified interval when a condition is met. If the condition is not met, the trigger is not activated and no report will be sent.

Trigger Syntax

You can use a simple comparison statement with "THIS" is the most recent number and "LAST" is the number from the previous time period. For a daily report, you can use "TODAY" and "YESTERDAY". For a weekly report, "THIS" is this week and "LAST" is last week. For a monthly report, "THIS" is this month and "LAST" is last month. Examples: THIS>=100000 or TODAY<0.5*YESTERDAY or THIS>3.5*LAST

Example - Impression Drop

You want to receive a report daily for the last 31 days but only if today's impression number is less than 10% of than yesterday's impression number, which means there could be an issue with the ad or the website. The trigger in this case is "TODAY<0.1*YESTERDAY".

Example - Impression Surge

You want to receive a report daily for the last 31 days but only if today's impression number is 10 times of yesterday's impression number, which means there could be a surge in traffic, or an attack. The trigger in this case is "TODAY>10*YESTERDAY".
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