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Help Center > Features > Ad Serving

Serving Multiple Zones with a Single Ad Tag

If a page has multiple ad placements, this feature can speed up the ad delivery significantly. Instead of requesting an ad from the ad server for each placement, this approach uses a single call to the ad server to get all ads in one shot. Then each ad placement calls a JavaScript function to actually display the ad. Each ad is tracked separately for both impressions, clicks and other ad metrics. This method has 2 parts: preparing ads and displaying each ad.

1. Preparing Ads

This code gets ads from multiple zones in a single call to the ad server. It should be placed in your HTML web page before any ad placement. It could be the HEAD element or just before the first ad placement in the page. The parameter zids has multiple zone IDs separated by |. For example: zids=123|456|789

2. Displaying each Ad

Each ad placement calls AdSpeed_display() to instantly display the prepared ad to the visitor's browser without any call to the external ad server.
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