Help Center Reporting Visitor Reports

What are visitor profiles?

A visitor profile includes detailed information about a visitor. It includes: IP addresses, referring pages, visited pages, geographical location, ads viewed/clicked, time, browser and operating system information. Reports that use visitor profiles are Visitor Tracking, Site Tracking, Technical Tracking and Geographical Tracking.

Privacy

Since we value the privacy of your visitors, no personally identifiable information is included. Maintaining all visitor records will not only decrease the privacy protection for visitors but also slow down our real-time reporting system significantly.

Data Retention

Records older than 90 days are permanently deleted from our databases and cannot be recovered. Additionally, there is a maximum of number of 1000 detailed visitor profiles available for each ad. You can purchase an add-on to increase this number. Detailed views and detailed clicks reports show the list of visitor profiles. As more recent data is processed, older data will be removed. Therefore, this number increases as new visitor profiles are recorded and decreases as old profiles are removed from the database.

Data Availability

The data could come from today's stats or could be from last week's stats. It depends on your site traffic. With more impressions, these records will be from more recent impressions. Reports with detailed visitor profiles (Visitor Tracking, Site Tracking, Technical Tracking and Geographical Tracking) use statistical samplings. These reports do not include all visitors in the specified time frame. Our system collects a large amount of data daily (millions of visitor records per day, every day). The servers then process the data and reduce to a smaller, representative and more manageable set by selecting random entries.

Other Articles in Visitor Reports

• Visitor Tracking - Spiders/Bots
• Visitor Tracking - Detailed Views
• Visitor Tracking - Detailed Clicks
• How are technical specifications collected from visitors?
• What are the most popular browsers and operating systems?

Cannot find an answer for your question? Ask our Customer Care team

Related Articles

• Visitor Tracking - Detailed Views

  "Details of recent visitors who viewed your ads. We keep a maximum of 1,000 detailed visitor profiles for each ad...."

  41% relevant in Reporting Visitor Reports
• Visitor Tracking - Detailed Clicks

  "Details of recent visitors who clicked on your ads. We keep a maximum of 1,000 detailed visitor profiles for each..."

  41% relevant in Reporting Visitor Reports
• How accurate is the impression reporting?

  "The accuracy of reports are affected by ad blockers, different definition of unique visitors and our statistical method in collecting..."

  31% relevant in Reporting Overview
• What is conversion tracking?

  "It often takes many impressions/views to get several clicks. However, clicks are not the last action performed by your visitors...."

  24% relevant in For Advertisers Conversion