Help Center Reporting Visitor Reports

What are visitor profiles?

When a visitor clicks or views an ad, the relevant stats counters are increased immediately in real-time. Additional data about the visitor who clicked or viewed this ad is retained selectively and not for every single impression or click. A visitor profile includes detailed information about a visitor. It includes the following information: IP address, referring page, visited page, geographical location, ads viewed/clicked, time, browser and operating system. Reports that use visitor profiles are Visitor Tracking, Site Tracking, Technical Tracking and Geographical Tracking.

Privacy

We value the privacy of your visitors. No personally identifiable information is included in the report. Our data collection policy strictly follows our Privacy Statement. Due to the very large number of daily impressions and clicks, maintaining all visitor records will not only decrease the privacy protection for your visitors but also slow down our real-time reporting system significantly. Visitor records are kept for a limited number of days and only up to a maximum number of records.

Data Availability

The visitor data could come from today's stats or could be from last week's stats. The actual number depends on your site traffic. If your ads have few impressions, the report will be empty. With more impressions, these records will be from more recent impressions. Reports with detailed visitor profiles (Visitor Tracking, Site Tracking, Technical Tracking and Geographical Tracking) use statistical samplings. These reports do not include all visitors in the specified time frame. Our system collects a large amount of data daily (millions of visitor records per day, every day). The servers then process the data and reduce it to a smaller, representative and more manageable set by selecting random entries.

Data Retention

For privacy protection, records older than 90 days are permanently deleted from our databases and cannot be recovered. Additionally, there is a maximum number of 1000 detailed visitor profiles available for each ad. You can purchase an add-on to increase this number. Detailed views and detailed clicks reports show the list of visitor profiles. As more recent data is processed, older data will be removed. Therefore, this number increases as new visitor profiles are recorded and decreases as old profiles are removed from the database.

Other Articles in Visitor Reports

• How are technical specifications collected from visitors?
• Visitor Tracking - Detailed Clicks
• Visitor Tracking - Detailed Views
• Visitor Tracking - Spiders/Bots
• What are the most popular browsers and operating systems?

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