Help Center Reporting Visitor Reports

What are visitor profiles?

When a visitor clicks or views an ad, the relevant stats counters are increased immediately in real-time. Additional data about the visitor who clicked or viewed this ad is retained selectively and not for every single impression or click. A visitor profile includes detailed information about a visitor. It includes the following information: IP address, referring page, visited page, geographical location, ads viewed/clicked, time, browser and operating system. Reports that use visitor profiles are Visitor Tracking, Site Tracking, Technical Tracking and Geographical Tracking.

Privacy

Since we value the privacy of your visitors, no personally identifiable information is included. Due to the very large number of daily impressions and clicks, maintaining all visitor records will not only decrease the privacy protection for visitors but also slow down our real-time reporting system significantly. Records are retained only within a limited number of days and only up to a maximum number of records.

Data Retention

Records older than 90 days are permanently deleted from our databases and cannot be recovered. Additionally, there is a maximum of number of 1000 detailed visitor profiles available for each ad. You can purchase an add-on to increase this number. Detailed views and detailed clicks reports show the list of visitor profiles. As more recent data is processed, older data will be removed. Therefore, this number increases as new visitor profiles are recorded and decreases as old profiles are removed from the database.

Data Availability

The visitor data could come from today's stats or could be from last week's stats. It depends on your site traffic. With more impressions, these records will be from more recent impressions. Reports with detailed visitor profiles (Visitor Tracking, Site Tracking, Technical Tracking and Geographical Tracking) use statistical samplings. These reports do not include all visitors in the specified time frame. Our system collects a large amount of data daily (millions of visitor records per day, every day). The servers then process the data and reduce to a smaller, representative and more manageable set by selecting random entries.

Other Articles in Visitor Reports

• Visitor Tracking - Spiders/Bots
• Visitor Tracking - Detailed Views
• Visitor Tracking - Detailed Clicks
• How are technical specifications collected from visitors?
• What are the most popular browsers and operating systems?

Cannot find an answer for your question? Ask our Customer Care team

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