Help Center Manage Your Account Serving Code

Can I have ads refresh automatically without a page reload?

By default, an ad placement do not reload itself until the visitor refreshes the web page or goes to a new page. Instead of this default behavior, you can set the number of seconds in the serving code so that the ad server automatically fetches and displays a new ad. This happens without your visitors having to reload their current viewing web page.

How It Works

After every X seconds, the ad placement will be refreshed, a new ad is displayed and a new impression is recorded. This feature is useful for "sticky" pages, pages with a lot of contents, or highly interactive contents. For example: playable web games, live chat area, streaming video and music.

Refresh Setting

When generating the serving code, under "Advanced Settings", you can change the number of seconds to automatically reload ads. The default value is blank, which means no refresh until visitors explicitly reload the web page.

Refresh Cap

To prevent the case when visitors leave their browsers idle and ads keep refreshing, you can set a maximum number of auto-refreshes. Once this limit is reached, auto-refresh will stop. The format is &refreshlimit=30. For example: auto-refresh every 60 seconds up to 30 times &refresh=60&refreshlimit=30. In this case, a new ad is displayed every minute for up to 30 minutes.

Recommendation

Impressions will be recorded and tracked independently for each refresh. If you have a fast auto-refresh setting of a few seconds, this could result in a high total impression number in your account and a slow loading experience for your visitors since their browsers have to continuously load new ads. Therefore, we recommend to set it at least 30 seconds or longer.

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