Help Center Manage Your Account Serving Code

How do I add current timestamp into the serving code?

When creating and setting up a new ad, you can put an always-changing timestamp variable into the ad code for cache busting or random number generating. This [timestamp] tag will be replaced by our ad server for each serving. The timestamp is the number of seconds since January 1, 1970.

URLs used when creating a new ad

• For the image URL:

  http://www.adspeed.com/ad.gif?[timestamp]

• For the destination URL:

  http://www.adspeed.com/landing.page?[timestamp]

URLs used by our ad server when the ad is displayed

• The image to be displayed:

  http://www.adspeed.com/ad.gif?106737238

• Clicking on this ad redirects to the following URL:

  http://www.adspeed.com/landing.page?106737238

This variable is used by DoubleClick's DART ad server and other ad serving systems to avoid ads being cached by the client's browser.

Other Articles in Serving Code

• Can I have ads refresh automatically without a page reload?
• How can I avoid duplicate ads on the same page?
• How can I combine multiple ads in the same placement?
• How can I customize the interstitial ad template?
• How can I defer ads until after the page has finished loading?
• How can I put ads into my blog/website?
• How can I serve multiple ad dimensions in the same place?
• How can I serve multiple zones with a single server request?
• How can I support click tracking for external ad servers?
• How do I set up advertising on WordPress?
• What are custom ad serving settings? Can I pass along my own ad variables?
• What are different formats of serving code?
• What are different types of serving code?
• What are interstitial ads?
• What are the effects of ad blocking software?
• What is pop-up/pop-under serving code?
• What is the serving code?
• What is WMODE for SWF ads? How can I change it?
• Where is the publisher-side file for iframe busting?
• Why doesn't the provided HTML serving code work?

Search Help Center

Cannot find an answer for your question? Ask our Customer Care team

Related Articles

• How to convert a date string to a unix timestamp and vice versa?

  "The Unix timestamp, also called "epoch", is the number of seconds since January 1, 1970. It is often used to ..."

  26% relevant in Manage Your Account Technical
• How do I track clicks for HTML/RichMedia ads?

  "To track clicks for HTML ads, check "Automatically process RichMedia/HTML code to track clicks" below the HTML code box. This ..."

  24% relevant in Manage Your Account Banner, Richmedia, and Text Ads
• What are custom ad serving settings? Can I pass along my own ad variables?

  "These are additional settings available to the serving code for advanced functionality. Custom Parameters You can enter one of the ..."

  21% relevant in Manage Your Account Serving Code
• Destination URL or Click URL

  "The destination URL, click URL, or landing page, is the website address that a visitor goes to when he/she clicks ..."

  17% relevant in Manage Your Account Banner, Richmedia, and Text Ads