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Help Center > Manage Your Account > Serving Code

How do I add current timestamp into the serving code?

When creating and setting up a new ad, you can put a timestamp variable in the ad code. This tag will be replaced by our system for each serving. The timestamp is the number of seconds since January 1, 1970.

URLs used when creating a new ad

  • For the image URL:
    http://www.adspeed.com/image.gif?[timestamp]
  • For the destination URL:
    http://www.adspeed.com/?[timestamp]

URLs used by our ad server when the ad is displayed

  • The image to be displayed:
    http://www.adspeed.com/image.gif?106737238
  • Clicking on this ad redirects to the following URL:
    http://www.adspeed.com/?106737238

This tag is used by DoubleClick's DART ad server and other ad serving systems to force cache busting.

Other Articles in Serving Code

Understand advanced ad serving settings for standard, pop-up/pop-under, and interstitial serving code
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