Help Center Manage Your Account Serving Code

What are the effects of ad blocking software?

Ad blocking software is designed to block ads served by many ad servers, including AdSpeed Ad Server. Therefore, we will not be able to serve ads and record impressions/clicks to visitors who enable ad blocker on their computers. Impressions and clicks reported in your account do not include these visitors since no ads were served to these visitors.

Bypassing Ad Blockers

Although there are technical tricks, loopholes, and workarounds to bypass ad blockers. We believe the visitor's preference and decision should be honored. Therefore, we do not to implement these technical tricks to bypass the ad blockers. Otherwise, advertising only annoys your visitors more and they might have an overall negative effect on your website and your advertisers. If ad blocking significantly affects your revenue, you should find a more cooperative and constructive approach that works for both your visitors and your advertisers.

Ad Blocking Methods

There are different methods utilized by ad blockers: some resolve the ad server's known IP addresses or hostnames to a local/private IP (127.0.0.1), others remove/strip the IMG tag before displaying the page to end-users (Norton Personal Security/Firewall). If you use a private brand, some hostname-based ad blockers might not recognize your own ad serving sub-domain as a known ad server and therefore allow ads to be served.

Partial Ad Blocking

Also there are certain browser's add-ons and plugins that act as a partial ad blocker. The original ads are replaced with other contents (images, widgets, apps, or their own ads). Some of these plugins include: OverApps, Add-Art, PWS Toolbar. This approach can cause confusion for the website owner and their advertisers who see something else instead of the expected advertisement.

Other Articles in Serving Code

• Can I have ads refresh automatically without a page reload?
• How can I avoid duplicate ads on the same page?
• How can I combine multiple ads in the same placement?
• How can I customize the interstitial ad template?
• How can I defer ads until after the page has finished loading?
• How can I put ads into my blog/website?
• How can I serve multiple ad dimensions in the same place?
• How can I serve multiple zones with a single server request?
• How can I support click tracking for external ad servers?
• How do I add current timestamp into the serving code?
• How do I set up advertising on WordPress?
• What are custom ad serving settings? Can I pass along my own ad variables?
• What are different formats of serving code?
• What are different types of serving code?
• What are interstitial ads?
• What is pop-up/pop-under serving code?
• What is the serving code?
• What is WMODE for SWF ads? How can I change it?
• Where is the publisher-side file for iframe busting?
• Why doesn't the provided HTML serving code work?

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