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Help Center Reporting Overview

Raw or Unique Click

Each time a visitor clicks on an ad on your web site, our system will count it as a raw click. A unique click is counted only once within a 24 hour-period. After 24 hours, the click on this ad from this visitor is counted again as a new unique click. A cookie is used to distinguish between unique and raw clicks.

Similar term

click-thru

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Reports on impressions, clicks, geographical, and technical data

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