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Help Center > Manage Your Account > Banner, Richmedia, and Text Ads

Ad Specifications

Ad specifications (or ad specs) are requirements for an ad. Each website has a different specification for each of the ad placement. For example: for paying visitors, you only want static ad images while regular visitors can view animated GIF files.

Ad Dimension

The width and height of an ad. Text link would not have a dimension. Expandable ad would have 2 dimensions: one regular dimension and one expanded dimension.

Maximum File Size

The maximum file size is in bytes, kilobytes (Kbytes), or megabytes (Mbytes). The larger the file, the longer it takes visitors to download and view the ad. It is suggested that the file be as small as possible for a positive browsing experience with your website.

Animation

GIF, SWF/Flash files support animation and more dynamic interactions. An animated GIF file can loop through the animation and begin several more times. Therefore, an animated GIF with 4 loop counts repeat the same sequence of animation 4 times and stop at the last image frame.

Expandable Ad

An ad can take up a small space when it first load but expand to a larger area upon a click or moving the mouse over the ad.
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