Help Center Features Ad Serving

Ad Optimization

It is a fact that some ads perform better than other ads. It means that some ads generate more revenue, more clicks, more conversions, a higher click-through ratio, or a higher conversion ratio. With this feature, you can choose to display the better performing ads more often. This increases the ROI for better ads and raise a flag on poor ads that should be revised/improved. AdSpeed Ad Server automatically adjusts the ad priority based on near real-time ad performance data. These are the optimization methods you can select:

Revenue

Ads that generate more revenue than other ads in the same period will be served more often.

Click

Ads with more clicks than other ads in the same period will be served more often.

CTR

Ads with a higher CTR than other ads in the same period will be served more often.

Conversion

Ads with more conversions than other ads in the same period will be served more often.

Conversion Rate

Ads with a higher conversion ratio than other ads in the same period will be served more often.

Auto

This setting will run multiple optimizers in sequence, depending on your settings. The standard optimization path is to first maximize revenue (if ad rates are set), then conversion ratios are considered, and CTR's will be considered last.

None

No optimization will be performed on this ad. This is the default setting.

Optimization Algorithm

The goal of optimization is to maximize the yield from a pool of ads. The yield metrics can be clicks, conversions, click-through ratios or conversion ratios. We employ an advanced algorithm that evaluates your ad performance in near real-time (currently about every 5-10 minutes). Although there are many complex fine-tunings behind the scene but as a summary, the algorithm breaks your ad pool into 3 groups: good performance, poor performance and average performance.

The good performing ad(s) get higher ad priorities and the opposite situation happens to the poor performing ad(s). The average ad(s) stay relatively the same while waiting for more data to be evaluated.

Input Data

The result is only as good as the input data. An accurate and up-to-date optimization requires a continuous stream of input data. With our algorithm, the adjustment of ad priorities is a responsive and smooth process. The ad optimization feature takes into account all the data that an ad has when it is served across all zones. Thus, it is a holistic approach. Optimization is done for the ad, based on its whole performance in all zones it is linked to, not just within any specific zone.

Other Articles in Ad Serving

• Ad Formats and Ad Dimensions
• Ad Tag and Serving Code
• Ad Targeting
• Ad Tracking
• Competitive & Companion Positioning
• Default and Secondary Zone
• Email Ad Serving
• Mobile Ad Serving
• Priority in Serving Frequency
• Secure Ad Serving with SSL
• Text Link Ads
• Video Ad Serving
• Zone Targeting and Campaign Targeting

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