Help Center Features Ad Serving

Ad Optimization

Some ads perform better than other ads. It means that some ads generate more revenue, more clicks, more conversions, a higher click-through ratio, or a higher conversion ratio. With this feature, you can choose to display the better performing ads more often. Our system automatically adjusts the ad priority based on near real-time ad performance data. These are the optimization methods you can select:

Revenue

Ads that generate more revenue than other ads in the same period will be served more often.

Click

Ads with more clicks than other ads in the same period will be served more often.

CTR

Ads with a higher CTR than other ads in the same period will be served more often.

Conversion

Ads with more conversions than other ads in the same period will be served more often.

Conversion Rate

Ads with a higher conversion ratio than other ads in the same period will be served more often.

Auto

This setting will run multiple optimizers in sequence, depending on your settings. The standard optimization path is to first maximize revenue (if ad rates are set), then conversion ratios are considered, and CTR's will be considered last.

None

By default, no optimization will be performed on this ad.

Optimization Algorithm

The goal of optimization is to maximize the yield of a pool of ads. The yield metrics can be clicks, conversions, click-through ratios or conversion ratios. We employ an advanced algorithm that evaluates your ad performance in near real-time (currently about every 5-10 minutes). The algorithm breaks the ad pool into 3 groups: good performance, poor performance and average performance.

The good performing ad(s) get higher ad priorities (ad weight) and the opposite situation happens to the poor performing ad(s). The average ad(s) stay relatively the same while waiting for more data to be evaluated.

An accurate and up-to-date optimization requires a continuous stream of input data. With our algorithm, the adjustment of ad priorities is a responsive and smooth process.

The ad optimization feature takes into account all the data that an ad has when it is served across all zones. So the auto optimization is for the ad, based on its whole performance in all zones it is linked to, not just within a specific zone.

Other Articles in Ad Serving

• Ad Targeting
• Campaign/Zone Targeting
• Competitive & Companion Positioning
• Custom Ad Serving Parameters
• Default and Secondary Zone
• Flexible HTML "Target" Attribute
• Impression Beacons
• Priority in Serving Frequency
• Reloading Ads Automatically without a Page Reload
• Rotating Multiple Ads or Serving One Specific Ad
• Secure Ad Serving with SSL
• Serving Embedded, Pop-up, Pop-under, or Interstitial Ads
• Serving Image, Text, Video, Flash, Rich-media, HTML, and Third-party Ads
• Serving Multiple Ad Dimensions with a Single Ad Tag
• Serving Multiple Ads with a Single Ad Tag
• Serving Multiple Zones with a Single Ad Tag
• Spot Number for Non-Duplicate Ads
• Support for All Ad Dimensions
• Text Link Ads

Cannot find an answer for your question? Ask our Customer Care team

Related Articles

• Ad Weight or Ad Priority

  "Ad weight (also called "ad priority") is an indicator of how often a particular ad should appear relatively to other..."

  18% relevant in Manage Your Account Banner, Richmedia, and Text Ads
• What is a conversion? What is a transaction?

  "Cost per action (CPA) is a relatively new measurement for ad effectiveness. This method counts conversions and transactions. Conversion A..."

  16% relevant in For Advertisers Conversion
• What is conversion tracking?

  "It often takes many impressions/views to get several clicks. However, clicks are not the last action performed by your visitors...."

  16% relevant in For Advertisers Conversion
• How can I track conversions?

  "To track conversions, an advertiser needs to put a short piece of conversion tracking code (HTML code) generated by our..."

  14% relevant in For Advertisers Conversion